Value Proposition Manager (Advertising Brand Sales)

Allegro Ltd.; Polska; Hybrid; PLN 180,000 - 260,000; Full time

Benefits offered by this job

Hybrid work model

Cafeteria plan fringe benefits

Job summary

Allegro Ltd. is seeking a Value Proposition Manager for Advertising Brand Sales in Warsaw, Poland.

You will design and deliver advertising and retail media solutions for brands, coordinating with technology, strategy and sales teams while ensuring regulatory and legal compliance. The role requires 5+ years in advertising product management, a strong market view on digital advertising, and the ability to work with major brand advertisers across segments.

Qualifications

• Proven experience in advertising product management or development roles (min. 5 years).
• Experience building value propositions and media offerings for brands.
• Fluent English with excellent communication and negotiation skills.

Responsibilities

• Develop and execute strategies for display advertising campaigns, including onsite and offsite inventory with a mobile-first mindset.
• Analyze and verify the effectiveness and business performance of existing and future ad solutions.
• Lead brand products commercialization: value proposition, pricing, insights, and best practices codification.
• Prepare competition research and benchmarking, including market sizing and advertising landscapes for brands.
• Present strategic plans and progress to Allegro Executive Team and Advertising Management.
• Collaborate cross-departmentally with Marketing, Findability, UX, Campaign/Own Media, Consumer, and Commerce to integrate brand/display strategies.

Skills

Advertising product management

Brand advertising

Data analysis

KPI tracking

English fluency

Job description

Value Proposition Manager (Advertising Brand Sales)

Location: Warszawa, PL, 00-841

Team: Advertising

Contract Type: Employee

As a part of the Allegro Advertising team, you will develop and implement advertising and retail media solutions for brands (mainly display and video). You will be working closely with technology, strategy and sales teams to ensure a thorough design process is executed and products are delivered as planned. You will oversee advertising products regulatory and legal compliance.

We are looking for a product manager with strong experience in designing & building ad or mar-tech systems. The perfect candidate has a perfect overview on the digital advertising market, works directly with brands advertisers, monitors future trends, and will be able to identify opportunities to leverage the full potential of Allegro marketplace.

Your main responsibilities:

Develop and execute strategies for display advertising campaigns, including existing and new onsite and offsite inventory, with a mobile-first mindset

Analyzing and verifying the effectiveness and business performance of existing & future ad solutions

Lead brand products commercialization: value proposition, pricing, insights, and best practices codification

Preparing competition research & benchmarking (including market “sizing”, advertising landscapes for brands)

Presenting strategic plans together with work progress to the Allegro Executive Team members & Advertising Management

Cross-Department Collaboration: Work closely with other departments like Marketing, Findability, UX, Campaign/ Own Media, Consumer, and Commerce to ensure brand and display strategies are integrated and support overall Allegro objectives beyond monetization (discovery, personalization, inspiration, trust)

Collaboration with external partners (i.e. Mercado Ads, iab, Gemius, Google, Meta, AdForm, WP, RASP)

Business product partnership with Technology Teams (through tech PMs): partnering in design & delivery of brand advertising

This is the right job for you if:

You have proven experience in advertising product management or development roles (min. 5 years)

You have experience in building value proposition & media offering for the brands

You work directly with the brands of different segments & sizes, you can define their needs, knowledge about their internal organization including marketing/trade budgets organization

You have experience in regulatory and compliance implementation and/or governance, e.g. working with legal documents, legal and compliance teams, terms & conditions preparation and maintenance

You demonstrate track record of driving revenue from the mar-tech solutions (owned or 3rd party)

You have in-depth knowledge of digital advertising strategies, e-commerce, technologies

You have an excellent communication and negotiation skills (fluent English required)

You have an analytical mindset with proficiency in data analysis and KPI tracking

You are highly skilled in strategic thinking and problem-solving

You have experience in cross-functional teams to align personal goals with overall business goals

You have experience in building regional or international tech/sales solutions will be a plus

What we offer:

A hybrid work model 4 days in office. Well-located offices (with fully equipped kitchens and bicycle parking facilities) and excellent working tools (height-adjustable desks, interactive conference rooms)

A wide selection of fringe benefits in a cafeteria plan – you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers)

English classes that we pay for related to the specific nature of your job

Work in a team you can always count on – we have on board top-class specialists and experts in their areas of expertise

Team tourism, training budget and an internal educational platform, MindUp (with training courses on work organization, means of communication, motivation to work and various technologies and substantive issues)