Brand Advertising Value Architect

Allegro Ltd.; Polska; Hybrid; PLN 180,000 - 260,000; Full time

Benefits offered by this job

Hybrid work model

Cafeteria plan fringe benefits

Job summary

Allegro Ltd. is seeking a Value Proposition Manager for Advertising Brand Sales in Warsaw, Poland.

You will design and deliver advertising and retail media solutions for brands, coordinating with technology, strategy and sales teams while ensuring regulatory and legal compliance. The role requires 5+ years in advertising product management, a strong market view on digital advertising, and the ability to work with major brand advertisers across segments.

Qualifications

• Proven experience in advertising product management or development roles (min. 5 years).
• Experience building value propositions and media offerings for brands.
• Fluent English with excellent communication and negotiation skills.

Responsibilities

• Develop and execute strategies for display advertising campaigns, including onsite and offsite inventory with a mobile-first mindset.
• Analyze and verify the effectiveness and business performance of existing and future ad solutions.
• Lead brand products commercialization: value proposition, pricing, insights, and best practices codification.
• Prepare competition research and benchmarking, including market sizing and advertising landscapes for brands.
• Present strategic plans and progress to Allegro Executive Team and Advertising Management.
• Collaborate cross-departmentally with Marketing, Findability, UX, Campaign/Own Media, Consumer, and Commerce to integrate brand/display strategies.

Skills

Advertising product management

Brand advertising

Data analysis

KPI tracking

English fluency

Job description

Allegro Ltd. is seeking a Value Proposition Manager for Advertising Brand Sales in Warsaw, Poland.

You will design and deliver advertising and retail media solutions for brands, coordinating with technology, strategy and sales teams while ensuring regulatory and legal compliance. The role requires 5+ years in advertising product management, a strong market view on digital advertising, and the ability to work with major brand advertisers across segments.