Brand Activation & Partnerships Lead

Culligan Polska; Warszawa; Hybrid; PLN 120,000 - 190,000; Full time

Benefits offered by this job

Hybrid work model

Medical care for employee

MyBenefit cafeteria

Job summary

Culligan Polska is seeking a Brand Activation & Partnerships Manager to expand brand awareness across Poland. You will lead brand activation initiatives, manage strategic partnerships, and create engaging experiences that connect consumers and business audiences with Culligan.

The role combines events, content creation, and social media support, collaborating with cross-functional teams to deliver results at trade fairs, conferences, and sponsorships, while measuring impact against KPIs.

Qualifications

• 3-5+ years in brand marketing, event marketing, partnerships, or related fields.
• Proven track record in planning and executing events and brand activations.
• Experience managing partnerships and external stakeholders.

Responsibilities

• Develop and execute annual brand activation plans aligned with business objectives.
• Identify and coordinate participation in trade fairs, conferences, and exhibitions.
• Seek opportunities to increase brand visibility through events and sponsorships.
• Manage end-to-end event planning, budgets, logistics, and post-event evaluation.
• Identify, evaluate, and establish partnerships to support brand growth.
• Build relationships with organizations, influencers, and community partners.
• Negotiate partnership agreements and ensure successful implementation.
• Capture content at events and develop social media reels and videos.
• Collaborate with PR/Communication to maximize content impact.
• Coordinate cross-functional teams to ensure timely delivery and KPIs.

Skills

Brand Marketing

Event Marketing

Partnerships

Sponsorships

Social Media Content

Video Production

Tools

CapCut

Canva

Job description

Culligan Polska is seeking a Brand Activation & Partnerships Manager to expand brand awareness across Poland. You will lead brand activation initiatives, manage strategic partnerships, and create engaging experiences that connect consumers and business audiences with Culligan.

The role combines events, content creation, and social media support, collaborating with cross-functional teams to deliver results at trade fairs, conferences, and sponsorships, while measuring impact against KPIs.