B2C Growth Leader - App-First, Multichannel

Jobgether SRL; Polska; Remote; PLN 300,000 - 600,000; Full time

Benefits offered by this job

Remote work from anywhere

Full‑time contractor position

AI analytics stack access

Direct reporting to CPO

High autonomy

Job summary

Lever, Inc. is seeking a Head of B2C Growth in Poland to own the end-to-end B2C growth engine across acquisition, activation, retention, and lifetime value.

You will lead multichannel strategies, connect research content to high-intent searches, and prioritize initiatives to scale the app and move users from web to mobile. The role requires hands-on experimentation, data-driven decision making, and strong leadership to guide paid media specialists while collaborating with Product and Marketing

Qualifications

• Proven track record of growing B2C products across multiple channels and markets.
• Broad multichannel growth experience with ownership of multiple acquisition and lifecycle channels.
• Experience driving app growth including user acquisition and long-term retention.
• Strong understanding of cohorts, lifecycles, segmentation, retention, reactivation, and LTV.
• Product sense with ability to connect product changes to improved conversion.
• Experience owning paid media budgets and ROI accountability.
• Hands-on, autonomous operator able to launch campaigns and analyze performance without heavy agency reliance.
• Advanced AI fluency with Claude including Cowork and Code; building skills and orchestrating AI workflows.
• Strong analytical judgment to identify what works and pause ineffective initiatives.
• High ownership and accountability from briefs to measurable results.
• Leadership to develop specialists and raise execution quality without micromanagement.
• Excellent communication and clear presentation of performance insights.
• Fluent English; French or Spanish is a plus.
• Bachelor's degree may be preferred but demonstrated results matter more.

Responsibilities

• Define and execute the B2C growth strategy across channels, markets, user segments, and budgets.
• Build and optimize multichannel acquisition programs with CPL, CAC, payback and other metrics.
• Connect educational research content with high‑intent property searches and agent engagement.
• Make the mobile app a core growth channel through installs, adoption, and retention.
• Own the full user lifecycle from activation to LTV and identify drop-offs to improve journeys.
• Manage database growth and engagement via segmentation, nurturing, reactivation, email and push.
• Design and run rapid experiments across landing pages, onboarding, messaging, offers, and growth levers.
• Lead and develop paid media specialists with clear goals and performance reviews.
• Collaborate with Product and nurturing teams to prioritize conversion-improving initiatives.
• Prepare growth engine for international scaling including market selection and tracking infrastructure.
• Develop reusable growth playbooks and AI-powered workflows for consistent execution.
• Maintain direct contact with users and analyze data to uncover opportunities.

Skills

Multichannel growth

App growth

AI fluency (Claude)

Data-driven decision making

Budget ownership

Leadership

Education

Bachelor's degree preferred

Tools

Claude (Cowork & Code)

Mixpanel

HubSpot

Job description

Lever, Inc. is seeking a Head of B2C Growth in Poland to own the end-to-end B2C growth engine across acquisition, activation, retention, and lifetime value.

You will lead multichannel strategies, connect research content to high-intent searches, and prioritize initiatives to scale the app and move users from web to mobile. The role requires hands-on experimentation, data-driven decision making, and strong leadership to guide paid media specialists while collaborating with Product and Marketing