Hybrid B2C Growth Marketing Manager (CRM)

Too Good To Go; Warszawa; Hybrid; PLN 180,000 - 260,000; Full time

Benefits offered by this job

Health insurance

Pension plans

Hybrid work model

Parental leave

Unpaid leave option

Job summary

Too Good To Go is seeking a B2C Marketing Manager for the Polish market. You will own consumer growth across activation, retention and purchase frequency, driving CRM programs and growth experiments while collaborating with analytics, brand, and product teams.

Join a mission-driven, sustainability-focused scale-up with hybrid work options, international collaboration, and opportunities for personal and professional development across a diverse team.

Qualifications

• Proven CRM and performance marketing experience in a fast-paced digital or marketplace setup.
• Strong grasp of marketing automation platforms and analytics tools.
• Data-driven with tests, cohort analysis, and ROI optimization in growth campaigns.
• Ability to translate data into actionable growth strategies for a Polish market.
• Excellent written and spoken English and Polish communication skills.

Responsibilities

• Drive consumer growth in the Polish market through user acquisition, engagement, retention and purchase frequency.
• Design, execute and scale CRM programs (Push, Email, In-App, SMS) to improve metrics.
• Lead experiments (A/B, multivariate) across messaging, offers, timing, segmentation and UX triggers.
• Collaborate with analytics, global brand and growth teams to identify opportunities and optimize funnels.
• Partner with creators and brands to translate campaigns into measurable growth.
• Oversee content creation briefs and ensure assets combine storytelling with performance data.

Skills

CRM & Growth

Platform Proficiency

Experimentation mindset

Analytics tools

Growth execution

Creative production

English & Polish

Cross-functional leadership

Sustainability passion

Tools

Braze

MovableInk

Amplitude

Looker

Canva

Gemini AI

ElevenLabs

Job description

Too Good To Go is seeking a B2C Marketing Manager for the Polish market. You will own consumer growth across activation, retention and purchase frequency, driving CRM programs and growth experiments while collaborating with analytics, brand, and product teams.

Join a mission-driven, sustainability-focused scale-up with hybrid work options, international collaboration, and opportunities for personal and professional development across a diverse team.