B2B Content Marketing Lead — Flexible Hours, Remote Options

Allegro Ltd.; Polska; Hybrid; PLN 70,000 - 90,000; Full time

Job summary

Allegro Ltd. in Warsaw is seeking a Content Development Excellence Specialist to co-create and execute content marketing strategies for Allegro’s B2B segment.

You will plan content calendars, produce articles, case studies, infographics, videos, e-books, industry reports and more, and promote content across websites, social channels, newsletters, and partners. You will collaborate with Marketing, PR, UX, Graphic Design, CRM, and other teams to ensure consistent UX and messaging, monitor

Qualifications

• Minimum 2 years in a similar role with proven achievements.
• Ability to create high-quality content in various marketing formats.
• Practical knowledge of digital marketing and a good understanding of SEO principles.

Responsibilities

• Co-create strategy for content distribution and promotion in Allegro’s B2B segment.
• Plan and execute content marketing activities, develop and maintain the content calendar, manage production.
• Create marketing materials such as expert articles, case studies, infographics, videos, e-books, and industry reports.
• Distribute and promote content across websites, social media, newsletters, etc.
• Collaborate with Marketing, PR, UX, Graphic Design, CRM and other teams on communications projects.
• Ensure UX and message consistency across all published materials.
• Monitor performance, prepare reports, measure KPIs, and suggest improvements.

Skills

Content marketing

SEO knowledge

Analytical thinking

Project management

English proficiency

Tools

Google Analytics

Job description

Allegro Ltd. in Warsaw is seeking a Content Development Excellence Specialist to co-create and execute content marketing strategies for Allegro’s B2B segment.

You will plan content calendars, produce articles, case studies, infographics, videos, e-books, industry reports and more, and promote content across websites, social channels, newsletters, and partners. You will collaborate with Marketing, PR, UX, Graphic Design, CRM, and other teams to ensure consistent UX and messaging, monitor