AI-Powered B2B Marketing Automation Specialist

thecodest; Warszawa; On-site; PLN 120,000 - 180,000; Full time

Job summary

The Codest in Warszawa is seeking a results-driven Marketing Specialist to refine GTM and ICP, leveraging AI and automation to craft scalable campaigns. You will influence content strategy and analytics, driving enterprise-focused growth and lead generation across international markets.

Join a fast-growing tech software company focused on delivering impactful IT solutions, with an environment that values experimentation, collaboration, and ongoing learning in AI-powered marketing.

Qualifications

• 3+ years of commercial IT marketing experience.
• Understanding of B2B marketing for enterprise and ICP/GTM.
• Strong analytical skills and focus on marketing data.
• Hands-on experience with AI tools and interest in automation/analytics.
• Experience with content marketing and lead generation.
• Experience with international markets is a strong advantage.
• Ability to work independently and continuously learn as AI evolves.
• Advanced English in speaking and writing.

Responsibilities

• Turn our GTM strategy and ICP into concrete marketing activities.
• Use AI tools and automation to plan, create, personalise and scale content across channels.
• Analyse marketing performance with data to understand business results beyond traffic alone.
• Support B2B marketing across organic, paid, social, PR, events and other channels.
• Continuously test and optimise marketing activities based on data and insights.
• Work with our internal AI-powered marketing system and evolve its use.

Skills

Analytical skills

AI tools experience

Content marketing

Marketing analytics

Independent work

English proficiency

Tools

Webflow CMS

Canva

Figma

Job description

The Codest in Warszawa is seeking a results-driven Marketing Specialist to refine GTM and ICP, leveraging AI and automation to craft scalable campaigns. You will influence content strategy and analytics, driving enterprise-focused growth and lead generation across international markets.

Join a fast-growing tech software company focused on delivering impactful IT solutions, with an environment that values experimentation, collaboration, and ongoing learning in AI-powered marketing.