Ads Monetization Lead: Growth & Optimization for Mobile Games

Workplays; Województwo pomorskie; Hybrid; PLN 180,000 - 260,000; Full time

Benefits offered by this job

Private medical care

Sports card

Tools and equipment provided

Office in Gdańsk - with green gardens,

Remote or hybrid work options

Flexible working hours

Knowledge-sharing meetings

Referral program

English courses

Diverse international team

Welcome package and gifts

Team integration budget

Company events

Development budget for training

Opportunity to become an internal-trs

Job summary

Workplays is seeking a monetization specialist to develop and optimize ads across our mobile game portfolio. You will manage rewarded video, interstitials, banners and cross-promotion, while aligning monetization with product, UA, analytics and development teams.

You will monitor KPIs such as ARPDAU, eCPM, fill rate, retention and LTV, run A/B tests, onboard new partners, and translate insights into actionable improvements.

Qualifications

• 4+ years of hands-on experience in ads monetization within mobile games or mobile apps.
• Practical experience with ad platforms and mediation solutions, such as AdMob, ironSource, AppLovin, Unity Ads or similar.
• Strong understanding of mobile advertising monetization models and revenue optimization.
• Excellent analytical skills and a data-driven approach to decision-making.
• Experience working with and interpreting metrics such as ARPDAU, eCPM, fill rate, retention and LTV.
• Good understanding of A/B testing and iterative optimization.
• Ability to work effectively with Product, UA, Analytics and Development teams.
• Strong ownership, independence and excellent organizational skills.
• Ability to manage multiple projects and priorities simultaneously.
• Very good English, both written and spoken.
• A genuine interest in mobile games and the F2P market.
• Tools & technologies: AdMob, AppLovin Max, Unity Levelplay, Firebase, GameAnalytics, Tableau, Excel and Google Sheets; AppsFlyer, Adjust or other attribution platforms.
• Nice to have: University degree in Marketing, Economics, Data Analytics, CS or related field; SDK integrations and mediation setup; Knowledge of trends in mobile game advertising monetization.

Responsibilities

• Develop and implement ads monetization strategies across our mobile game portfolio.
• Manage and optimize advertising solutions, including rewarded video, interstitials, banners and cross-promotion.
• Monitor monetization KPIs such as ARPDAU, eCPM, fill rate, retention and LTV, identifying opportunities for improvement.
• Test and introduce new ad partners, formats, monetization features and solutions.
• Design and run A/B tests, analyze results and translate insights into actionable optimization initiatives.
• Work closely with UA, Product, Analytics and Development teams to align monetization strategies with the user lifecycle.
• Collaborate with developers on SDK integrations and ad mediation/waterfall configuration.
• Use data and market insights to implement changes that improve advertising performance and revenue.
• Prepare reports and presentations on advertising performance and monetization initiatives for the team and management.
• Monitor market trends and competitor activity in mobile game advertising and identify relevant opportunities for BoomBit.

Skills

Ads monetization

Mobile analytics

A/B testing

Ad mediation platforms

Data-driven decision making

Cross-functional collaboration

English proficiency

Project management

Education

University degree in Marketing, Economics, Data Analytics or Computer Science

Tools

AdMob

AppLovin Max

Unity LevelPlay

Firebase

GameAnalytics

Tableau

Excel

Google Sheets

AppsFlyer

Adjust

Job description

Workplays is seeking a monetization specialist to develop and optimize ads across our mobile game portfolio. You will manage rewarded video, interstitials, banners and cross-promotion, while aligning monetization with product, UA, analytics and development teams.

You will monitor KPIs such as ARPDAU, eCPM, fill rate, retention and LTV, run A/B tests, onboard new partners, and translate insights into actionable improvements.