Ads Monetization Lead

BoomBit; Polska; Hybrid; PLN 180,000 - 240,000; Full time

Job summary

BoomBit is seeking a monetization specialist to develop and optimize ads strategy across our mobile game portfolio. You will manage rewarded video, interstitials, banners and cross-promotion, while monitoring ARPDAU, eCPM, fill rate, retention and LTV to identify growth opportunities.

Work closely with UA, Product, Analytics and Development teams to align monetization with the user lifecycle and drive revenue growth. Proficiency in analytics and data-driven decision making is essential.

Qualifications

• 4+ years of hands-on experience in ads monetization within mobile games or mobile apps.
• Practical experience with ad platforms and mediation solutions such as AdMob, ironSource, AppLovin, Unity Ads or similar.
• Strong understanding of mobile advertising monetization models and revenue optimization.
• Excellent analytical skills and a data-driven approach to decision-making.
• Experience interpreting metrics like ARPDAU, eCPM, fill rate, retention and LTV.
• Good understanding of A/B testing and iterative optimization.
• Ability to work effectively with Product, UA, Analytics and Development teams.
• Strong ownership, independence and organizational skills.
• Ability to manage multiple projects and priorities simultaneously.
• Very good English, both written and spoken.
• Genuine interest in mobile games and the F2P market.

Responsibilities

• Develop and implement ads monetization strategies across our mobile game portfolio.
• Manage and optimize advertising solutions, including rewarded video, interstitials, banners and cross-promotion.
• Monitor KPIs such as ARPDAU, eCPM, fill rate, retention and LTV, identifying opportunities for improvement.
• Test and introduce new ad partners, ad formats, monetization features and solutions.
• Design and run A/B tests, analyze results and translate insights into actionable optimization initiatives.
• Work closely with UA, Product, Analytics and Development teams to align monetization strategies with user lifecycle.
• Collaborate with developers on SDK integrations and ad mediation/waterfall configuration.
• Use data and market insights to implement changes that improve advertising performance and revenue.
• Prepare reports and presentations on advertising performance and monetization initiatives for the team and management.
• Monitor market trends and competitor activity in mobile game advertising and identify opportunities for BoomBit.

Skills

Analytical skills

Data-driven decision making

English proficiency

Ownership and independence

Cross-functional collaboration

Project management

Education

University degree in Marketing, Economics, Data Analytics, or Computer Science

Tools

AdMob

AppLovin Max

Unity LevelPlay

Firebase

GameAnalytics

Excel

Google Sheets

AppsFlyer

Adjust

Job description

We look forward to having you join our team! Take a look at our job offer and see if you're ready to apply! Don't hesitate to leave a contact, even if you are not 100% sure so we can contact you in the future!

Hybrid/Remote

requirements

4+ years of hands-on experience in ads monetization within mobile games or mobile apps.

Practical experience with ad platforms and mediation solutions, such as AdMob, ironSource, AppLovin, Unity Ads or similar.

Strong understanding of mobile advertising monetization models and revenue optimization.

Excellent analytical skills and a data-driven approach to decision-making.

Experience working with and interpreting metrics such as ARPDAU, eCPM, fill rate, retention and LTV.

Good understanding of A/B testing and iterative optimization.

Ability to work effectively with Product, UA, Analytics and Development teams.

Strong ownership, independence and excellent organizational skills.

Ability to manage multiple projects and priorities simultaneously.

Very good English, both written and spoken.

A genuine interest in mobile games and the F2P market.

Tools & technologies:

• - AdMob, AppLovin Max, Unity Levelplay and other ad mediation/ad networks.
• - Firebase, GameAnalytics, Tableau, Excel and Google Sheets.
• - AppsFlyer, Adjust or other attribution platforms

Nice to have:

• - A university degree in Marketing, Economics, Data Analytics, Computer Science or a related field.
• - Experience working directly with game development teams on SDK integrations and mediation setup.
• - Knowledge of current trends and best practices in mobile game advertising monetization.

responsibilities

Develop and implement ads monetization strategies across our mobile game portfolio.

Manage and optimize advertising solutions, including rewarded video, interstitials, banners and cross-promotion.

Monitor key monetization and advertising KPIs such as ARPDAU, eCPM, fill rate, retention and LTV, identifying opportunities for improvement.

Test and introduce new ad partners, ad formats, monetization features and solutions.

Design and run A/B tests, analyze results and translate insights into actionable optimization initiatives.

Work closely with UA, Product, Analytics and Development teams to align monetization strategies with the overall user lifecycle.

Collaborate with developers on SDK integrations and ad mediation/waterfall configuration.

Use data and market insights to recommend and implement changes that improve advertising performance and revenue.

Prepare reports and presentations on advertising performance and monetization initiatives for the team and management.

Monitor market trends and competitor activity in mobile game advertising and identify relevant opportunities for BoomBit.