Retail Consumer Engagement & Activation Specialist

BAT; Warszawa; Sur place; PLN 55 000 - 85 000; Plein temps

Avantages offerts par ce poste

Market-leading annual bonus

Health plans

Work-life balance initiatives

Transportation support

Flexible holiday plan

Résumé du poste

British American Tobacco Polska Trading sp. z o.o. in Warsaw seeks a Consumer Engagement and Activation Specialist to drive BAT’s consumer engagement in retail environments for both combustible and reduced-risk products.

You will support day-to-day activities and help develop and execute campaigns across retail channels. The role requires a Marketing degree, 1–2 years in trade marketing, strong PM and communication skills, plus analytical ability to turn data into actions.

Qualifications

• University degree in Marketing or a related field.
• 1-2 years of experience in Trade Marketing, POSM development, or related field.
• Strong project management and communication skills.
• Strong analytical skills with ability to translate information into insights and action.
• Proficiency in English; French or German knowledge is a bonus.

Responsabilités

• Deploy marketing campaigns and retail pricing activities across retail touchpoints.
• Ensure optimized visibility of products in POS, including planograms and shelf solutions.
• Coordinate external suppliers and agencies for material production and shelf planograming.
• Track, analyze and optimize initiatives, and develop new merchandising materials.
• Collaborate with Marketing and internal stakeholders for seamless retail activity implementation.

Connaissances

Project management

Communication

Analytical skills

English proficiency

Formation

University degree in Marketing

Description du poste

British American Tobacco Polska Trading sp. z o.o. in Warsaw seeks a Consumer Engagement and Activation Specialist to drive BAT’s consumer engagement in retail environments for both combustible and reduced-risk products.

You will support day-to-day activities and help develop and execute campaigns across retail channels. The role requires a Marketing degree, 1–2 years in trade marketing, strong PM and communication skills, plus analytical ability to turn data into actions.