Web Developer

Spur Solutions; Karachi Division; On-site; PKR 1,116,000 - 2,009,000; Full time

Job summary

Spur Solutions is seeking a skilled Web Marketing Engineer to build, update, and maintain marketing website pages and CMS content, implementing design-approved layouts, and ensuring responsive behavior across desktop and mobile.

You will own analytics and tracking (GA4 / GTM), forms and lead routing, email marketing support, deployment coordination, and technical SEO, collaborating with Growth Marketing to ensure fast, well‑structured sites and accurate campaign measurement.

Qualifications

• Experience managing WordPress or similar CMS platforms for marketing pages.
• Strong ability to develop and deploy high-fidelity email templates.
• Proven track record in landing page development and deployment.
• Hands-on GA4 and GTM implementation, debugging, and validation.
• Understanding of technical SEO fundamentals and website performance.
• Experience with form setup, testing, and troubleshooting across flows.

Responsibilities

• Build, update, and maintain marketing pages and CMS content with responsive design.
• Implement design-approved layouts and ensure mobile/desktop responsiveness.
• Maintain website speed, Core Web Vitals, and SEO hygiene.
• Manage forms, routing, testing, and lead capture integrity weekly.
• Instrument GA4 and GTM events; validate conversion tracking and dashboards.
• Support email marketing setup and testing (Mailchimp or equivalent).
• Coordinate deployment, hosting, SSL, and domain-related changes with DevOps/hosting teams.
• Document changes, maintain deployment notes, and monitor form testing records.

Skills

WordPress / CMS management

High fidelity email development

Landing page development & deployment

GA4 implementation & debugging

GTM implementation & debugging

Web performance optimization

Form setup, testing, troubleshooting

Mailchimp / email platform

Hosting / deployment coordination

Tools

GA4

GTM

Looker Studio

Mailchimp

SiteGround

Job description

• Build, update, and maintain marketing website pages and CMS content
• Implement design-approved layouts; ensure responsive behavior across desktop and mobile
• Maintain website speed, mobile usability, Core Web Vitals, and technical SEO hygiene
• Manage website versioning (major/minor/patch) and maintain deployment documentation
• Ensure staging-to-production workflow discipline — no direct production edits
• Support website refreshes, redesigns, and content migrations as required

2. Landing Pages & Campaign Execution

• Develop campaign landing pages, product pages, event pages, and lead magnet pages
• Set up thank‑you pages, demo request flows, and form‑based conversion paths
• Support A/B test variants and CRO implementation as directed
• Ensure all campaign pages are live, tested, and tracked before campaign launch

3. Forms, Lead Routing & Conversion Tracking

• Own the technical setup, testing, and maintenance of all website forms
• Ensure form submissions are routing correctly to all relevant stakeholders
• Conduct weekly form testing — demo request, contact, campaign, and newsletter forms
• Troubleshoot and elevate form failures, SMTP/email delivery issues, and routing errors proactively
• Preserve UTM parameters, hidden fields, and lead source tracking across all form flows

4. Analytics & Tracking Implementation

• Implement and validate GA4 events, GTM tags, and conversion tracking
• Support Looker Studio dashboard maintenance and data flow verification
• Debug tracking mismatches and ensure campaign tracking is technically functional before launch
• Coordinate with Growth Marketing on any performance tracking requirements

5. Technical SEO & Website Performance

• Conduct monthly technical SEO checks: GSC coverage, sitemap, crawl errors, Core Web Vitals
• Implement redirects, canonical checks, schema markup (Article, Author, Breadcrumb)
• Fix broken links, image compression, URL hygiene, and mobile usability issues
• Support SEO plugin hygiene and GSC issue resolution

6. Email Marketing Technical Support

• Support Mailchimp/newsletter technical setup, template development and testing, and link/UTM validation
• Coordinate test email sends and resolve formatting, responsiveness, or delivery issues
• Ensure all emails are tested on desktop and mobile before send

7. Deployment, Hosting & DevOps Coordination

• Prepare deployment checklists and coordinate with DevOps/SecOps on hosting and infrastructure
• Manage SiteGround staging, backups, and restore procedures
• Validate redirects and canonical setup after any domain or hosting changes
• Support subdomain setup, SSL configuration, and domain pointing as required

8. Documentation & Process Hygiene

• Maintain website change logs, deployment notes, and form testing records
• Document all migrations, implementations, and recurring technical processes in Notion
• Maintain a known issues list and plugin/tool inventory
• Update Asana tasks with status, links, and completion notes — daily

Required Skills & Experience

Technical Skills

• WordPress / CMS management
• High fidelity email development
• Landing page development and deployment
• GA4 and GTM implementation and debugging
• Technical SEO fundamentals
• Web performance optimization
• Form setup, testing, and troubleshooting
• SiteGround or equivalent hosting platform management
• Mailchimp or equivalent email marketing platform

Preferred Skills

• Core Web Vitals optimization
• Schema markup implementation
• CRO implementation
• Website migration and staging management