Web Developer

Spursol; Karachi Division; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

Spursol is seeking a Web Developer to build and maintain marketing websites using WordPress and modern front-end technologies. You will craft responsive pages, deploy landing pages for campaigns, and ensure robust tracking and form workflows.

Responsibilities include technical SEO, site performance, and collaboration with marketing and DevOps for hosting, backups, and migrations. The role emphasizes quality, testing, and documenting processes within Notion and Asana.

Qualifications

• Experience with WordPress CMS
• Proficient in HTML/CSS/JS
• Experience with email template development
• Proficient in responsive web development
• Experience in landing page deployment
• GA4/GTM implementation
• Technical SEO basics
• Web performance optimization
• Form setup and testing
• Hosting management and site deployments

Responsibilities

• Build, update, and maintain marketing website pages and CMS content
• Implement design-approved layouts; ensure responsive behavior across desktop and mobile
• Maintain website speed, mobile usability, Core Web Vitals, and technical SEO hygiene
• Manage website versioning and deployment documentation
• Ensure staging-to-production workflow discipline — no direct production edits
• Support website refreshes, redesigns, and content migrations as required
• Develop campaign landing pages, product pages, event pages, and lead magnet pages
• Set up thank-you pages, demo request flows, and form-based conversion paths
• Support A/B test variants and CRO implementation as directed
• Ensure all campaign pages are live, tested, and tracked before campaign launch
• Own technical setup, testing, and maintenance of all website forms
• Ensure form submissions are routing correctly to all relevant stakeholders
• Conduct weekly form testing — demo request, contact, campaign, and newsletter forms
• Troubleshoot and escalate form failures, SMTP/email delivery issues, and routing errors proactively
• Preserve UTM parameters, hidden fields, and lead source tracking across all form flows
• Implement and validate GA4 events, GTM tags, and conversion tracking
• Support Looker Studio dashboard maintenance and data flow verification
• Debug tracking mismatches and ensure campaign tracking is technically functional before launch
• Coordinate with Growth Marketing on any performance tracking requirements
• Conduct monthly technical SEO checks: GSC coverage, sitemap, crawl errors, Core Web Vitals
• Implement redirects, canonical checks, schema markup (Article, Author, Breadcrumb)
• Fix broken links, image compression, URL hygiene, and mobile usability issues
• Support SEO plugin hygiene and GSC issue resolution
• Support Mailchimp/newsletter technical setup, template development and testing
• Coordinate test email sends and resolve formatting, responsiveness, or delivery issues
• Ensure all emails are tested on desktop and mobile before send
• Prepare deployment checklists and coordinate with DevOps/SecOps on hosting and infrastructure
• Manage SiteGround staging, backups, and restore procedures
• Validate redirects and canonical setup after any domain or hosting changes
• Support subdomain setup, SSL configuration, and domain pointing as required
• Maintain website change logs, deployment notes, and form testing records
• Document all migrations, implementations, and recurring technical processes in Notion
• Maintain a known issues list and plugin/tool inventory
• Update Asana tasks with status, links, and completion notes — daily

Skills

WordPress

HTML/CSS/JS

Email template development

Responsive web development

Landing page deployment

GA4/GTM implementation

Technical SEO basics

Web performance optimization

Form setup and testing

Hosting/DevOps coordination

Tools

Looker Studio

SiteGround hosting

Mailchimp

GTM debugging tools

Job description

Job Description:

Core Responsibilities

1. Website Development & Maintenance

• Build, update, and maintain marketing website pages and CMS content
• Implement design-approved layouts; ensure responsive behavior across desktop and mobile
• Maintain website speed, mobile usability, Core Web Vitals, and technical SEO hygiene
• Manage website versioning (major/minor/patch) and maintain deployment documentation
• Ensure staging-to-production workflow discipline — no direct production edits
• Support website refreshes, redesigns, and content migrations as required

2. Landing Pages & Campaign Execution

• Develop campaign landing pages, product pages, event pages, and lead magnet pages
• Set up thank-you pages, demo request flows, and form-based conversion paths
• Support A/B test variants and CRO implementation as directed
• Ensure all campaign pages are live, tested, and tracked before campaign launch

3. Forms, Lead Routing & Conversion Tracking

• Own the technical setup, testing, and maintenance of all website forms
• Ensure form submissions are routing correctly to all relevant stakeholders
• Conduct weekly form testing — demo request, contact, campaign, and newsletter forms
• Troubleshoot and escalates form failures, SMTP/email delivery issues, and routing errors proactively
• Preserve UTM parameters, hidden fields, and lead source tracking across all form flows

4. Analytics & Tracking Implementation

• Implement and validate GA4 events, GTM tags, and conversion tracking
• Support Looker Studio dashboard maintenance and data flow verification
• Debug tracking mismatches and ensure campaign tracking is technically functional before launch
• Coordinate with Growth Marketing on any performance tracking requirements

5. Technical SEO & Website Performance

• Conduct monthly technical SEO checks: GSC coverage, sitemap, crawl errors, Core Web Vitals
• Implement redirects, canonical checks, schema markup (Article, Author, Breadcrumb)
• Fix broken links, image compression, URL hygiene, and mobile usability issues
• Support SEO plugin hygiene and GSC issue resolution

6. Email Marketing Technical Support

• Support Mailchimp/newsletter technical setup, template development and testing, and link/UTM validation
• Coordinate test email sends and resolve formatting, responsiveness, or delivery issues
• Ensure all emails are tested on desktop and mobile before send

7. Deployment, Hosting & DevOps Coordination

• Prepare deployment checklists and coordinate with DevOps/SecOps on hosting and infrastructure
• Manage SiteGround staging, backups, and restore procedures
• Validate redirects and canonical setup after any domain or hosting changes
• Support subdomain setup, SSL configuration, and domain pointing as required

8. Documentation & Process Hygiene

• Maintain website change logs, deployment notes, and form testing records
• Document all migrations, implementations, and recurring technical processes in Notion
• Maintain a known issues list and plugin/tool inventory
• Update Asana tasks with status, links, and completion notes — daily

Required Skills & Experience

Technical Skills

• WordPress / CMS management
• HTML, CSS, JavaScript — intermediate level
• High fidelity email development
• Responsive web development
• Landing page development and deployment
• GA4 and GTM implementation and debugging
• Technical SEO fundamentals
• Web performance optimization
• Form setup, testing, and troubleshooting
• SiteGround or equivalent hosting platform management
• Mailchimp or equivalent email marketing platform

Preferred Skills

• Core Web Vitals optimization
• Schema markup implementation
• Looker Studio report support
• CRO implementation
• Website migration and staging management
• CDN and hosting coordination

Requirements: