Senior SEO Specialist

Habibi Group Pty Ltd - Apex Moving Removalist; Islamabad; On-site; PKR 800,000 - 1,200,000; Full time

Benefits offered by this job

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Job summary

Habibi Group Pty Ltd - Apex Moving Removalist is seeking a results-driven SEO Specialist with 3 to 4 years of hands-on experience to lead our website's organic growth. You will own technical health, site architecture optimization, and search visibility, delivering measurable improvements.

You will conduct technical audits, optimize performance, implement structured data, and manage on-page and off-page strategies across WordPress and Shopify platforms, collaborating with content and development

Qualifications

• Deep technical audits including crawl errors, indexation, canonicalization.
• Advanced knowledge of Core Web Vitals and page speed optimization.
• Semantic keyword research and search intent mapping.
• Knowledge of WordPress and Shopify CMS/e-commerce platforms.
• White-hat link-building and digital PR strategies.

Responsibilities

• Conduct comprehensive technical audits and fix crawl errors, broken links, and indexation issues.
• Monitor Core Web Vitals and improve page speed and LCP/CLS/INP.
• Perform semantic keyword research and map content to user intent; optimize metadata and headers.
• Oversee white-hat link-building, monitor backlinks for toxicity, and run digital PR campaigns.

Skills

Technical SEO

On-Page SEO

Content optimization

Off-Page SEO

Semantic keyword research

Tools

GA4

Google Search Console

Ahrefs

SEMrush

Screaming Frog

Job description

Job Description: We are looking for a results-driven SEO Specialist with 3 to 4 years of hands-on experience to take charge of website organic growth, technical health, and search visibility.

In this role, you will be responsible for end-to-end SEO management, from deep technical audits and site architecture optimization to advanced keyword targeting and conversion-focused on-page strategies. A proven track record of scaling organic traffic and a strong portfolio of successful campaigns are required.

Key Responsibilities

Technical SEO and Site Health:

• Conduct comprehensive technical audits to identify and fix crawl errors, broken links, duplicate content, and indexation issues.
• Monitor and improve Core Web Vitals and page speed performance.

On-Page and Content Optimization:

• Perform semantic keyword research, align content with user search intent, and optimize metadata, header structures, and internal linking frameworks.

Off-Page Strategy

• Oversee white-hat link-building initiatives, monitor backlink profiles for toxicity, and execute digital PR strategies.

Job Specification

• Advanced technical SEO, including crawl budget, indexability, canonicalization, site architecture, and site-wide error resolution
• Core Web Vitals and page speed optimization, including LCP, CLS, and INP
• Schema markup and structured data implementation using JSON-LD
• WordPress and Shopify CMS/e-commerce platform management
• Semantic keyword research and search intent mapping
• On-page optimization covering metadata, headers, internal linking, and content structuring
• White-hat link building, digital PR, and toxic backlink profile management
• Google Search Console, Google Analytics 4 (GA4), Ahrefs, SEMrush, and Screaming Frog
• Competitor gap analysis and backlink reverse-engineering
• Algorithm update diagnosis and recovery strategies
• Cross-functional collaboration with web developers and content teams

Job Rewards and Benefits

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