Trade Marketing Specialist

Hayat; Lahore; On-site; PKR 1,800,000 - 2,400,000; Full time

Job summary

Hayat is seeking a Trade Marketing Specialist in Lahore to translate brand strategies into effective customer and trade actions. You will work with Sales, Brand Marketing, Supply Chain and Finance to drive category initiatives, promotions and retailer engagement across multiple channels.

The role focuses on analyzing customer and category performance, executing trade marketing plans, and ensuring in-store excellence across key categories to strengthen Hayat’s market position.

Qualifications

• Bachelor’s degree in a relevant field (BSc, BBA or MBA)
• 4–6 years of experience in Trade Marketing, Sales, Category Management, or related role in FMCG
• Strong understanding of trade marketing, category management, promotion execution, retailer engagement and customer development
• Ability to analyze customer, category and competitor performance and translate insights into actions
• Excellent stakeholder management, communication and cross-functional coordination
• Proficient in MS Office and English communication

Responsibilities

• Manage the trade marketing budget and set category KPIs
• Support Brand, Trade and Customer 5P strategies across channels
• Translate brand plans into customer and trade actions
• Collaborate with Sales to analyze customer performance and drive in-store actions
• Develop retailer engagement programs across channels
• Contribute to category marketing plans through analysis and promotions
• Support implementation of category strategies across customers
• Lead and support promotional execution aligned with brand plans
• Drive shop branding and in-store visibility per plan
• Support volume through strong trade execution and Sales coordination
• Monitor market dynamics and competitor activities for opportunities
• Conduct regular market visits to ensure execution standards
• Coordinate with Sales, Brand Marketing, Supply Chain, Finance and vendors for timely execution

Skills

Advanced English

MS Office

Stakeholder management

Cross-functional coordination

Analytical thinking

Education

Bachelor/MBA (relevant field)

Tools

MS Office

Job description

Founded in 1987, Hayat operates in the fast-moving consumer goods (FMCG) sector, serving millions of consumers globally with 16 powerful brands. Hayat’s portfolio includes Molfix and Bebem Natural in baby care; Molped in feminine care; Joly, Evony, and Goodcare in personal healthcare; Bingo, Gleen, Test, and Has in home care; Papia, Familia, Teno, and Focus in tissue paper; and Sholk in pet care. As the 4th largest branded diaper manufacturer in the world and the leading tissue producer in the Middle East, Eastern Europe, and Africa, Hayat employs over 10.000 people across its operations.

Hayat operates 21 production facilities in 8 countries, including Turkiye, Egypt, Iran, Algeria, Russia, Nigeria, Pakistan, and Vietnam, and manages sales and distribution companies in Morocco, Bulgaria, Kenya, Thailand, and Malaysia. With its global operations structured under three main regions Eurasia & Americas, Middle East & Africa, and Asia Pacific Hayat reaches over 100 countries across 5 continents, bringing its brands into millions of homes worldwide.

About the Role

We are currently seeking a dynamic and commercially driven professional to join our Trade Marketing team as a Trade Marketing Specialist based at our Head Office in Lahore.

This role will play a key part in translating brand strategies into effective customer and trade marketing actions, strengthening in-store execution, and supporting category and business growth across different sales channels.

Role Summary

As a Trade Marketing Specialist, you will work closely with Sales, Brand Marketing, Supply Chain, and Finance to develop and execute brand, trade, customer, and category initiatives. The role will focus on customer and category analysis, promotional execution, retailer engagement, trade investment, and market execution to strengthen Hayat’s position across key categories.

Key Responsibilities

• Manage the trade marketing budget and define relevant category trade marketing KPIs.
• Support the execution of Brand, Trade, and Customer 5P strategies across relevant channels.
• Translate brand marketing plans into effective customer and trade marketing actions.
• Work closely with the Sales team to analyze customer performance and recommend in-store actions to strengthen Hayat’s position across categories.
• Develop, initiate, and execute retailer engagement programs across relevant channels.
• Contribute to category marketing plans through customer and category analysis and promotional strategy development.
• Support the implementation of category strategies and vision across customers.
• Lead and support promotional execution in line with brand priorities and media plans.
• Drive shop branding, trade scheme execution, sampling activities, and in-store visibility in line with agreed plans.
• Support volume achievement through strong trade execution and close coordination with Sales teams.
• Monitor market dynamics, external factors, and competitor activities to identify opportunities and improve trade execution.
• Conduct regular market visits to monitor execution standards and identify improvement opportunities.
• Coordinate closely with Sales, Brand Marketing, Supply Chain, Finance, and external vendors to ensure timely and effective execution.

What We're Looking For

• Education: Bachelor’s degree in a relevant field; BSc, BBA, or MBA background.
• Experience: 4–6 years of relevant experience in Trade Marketing, Sales, Category Management, Customer Marketing, or a related commercial role, preferably within the FMCG sector.
• Strong understanding of trade marketing, category management, promotional execution, retailer engagement, and customer development.
• Ability to analyze customer, category, and competitor performance and translate insights into actionable plans.
• Strong stakeholder management, communication, problem-solving, and cross-functional coordination skills.
• Proficiency in MS Office.
• Advanced English communication skills.
• Willingness to undertake market visits.
• Valid driving license.

Get to know us

Please visit us at the following addresses for any information you need:

https://www.hayat.com/en-tr/

https://www.instagram.com/hayatkimya/