Strategic Multi-Channel Marketing Campaign Lead

Oxford University Press; Karachi Division; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

Oxford University Press seeks a marketing professional to lead strategic initiatives that elevate brand awareness, customer engagement, and market penetration in the education sector. You will steer campaigns across digital, social media, and BTL channels, leveraging data-driven insights to optimize performance and customer experiences.

The role requires collaboration with cross-functional teams to ensure cohesive brand messaging and contribute to the organization’s growth and market share in a

Qualifications

• Master’s degree in Marketing or Business Studies from a reputable institution.
• 3–4 years of proven multi-channel marketing experience.
• Empathy for education market audiences and ability to translate insights into communications.
• Strong organizational skills to manage multiple campaigns.

Responsibilities

• Strategically plan and execute digital marketing campaigns to strengthen online presence and engagement.
• Develop cohesive communication strategies including PR, digital marketing, content marketing, and social media to ensure consistent brand messaging.
• Apply segmentation and customer profiling to maximize demand generation effectiveness.
• Plan and manage BTL activities such as events, promotions, product launches, and direct marketing efforts.
• Track and analyze campaign performance data to optimize effectiveness.

Skills

Multi-channel marketing

Campaign management

Data analysis

Strategic planning

Communication skills

Audience research

Education

Master’s degree in Marketing or Business Studies

Tools

Social media platforms

PR tools

Job description

Oxford University Press seeks a marketing professional to lead strategic initiatives that elevate brand awareness, customer engagement, and market penetration in the education sector. You will steer campaigns across digital, social media, and BTL channels, leveraging data-driven insights to optimize performance and customer experiences.

The role requires collaboration with cross-functional teams to ensure cohesive brand messaging and contribute to the organization’s growth and market share in a