Marketing Digital Marketing Manager

Folio3; Pakistan; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

Folio3 in Pakistan is seeking a Manager, Digital Marketing to build and implement our marketing strategies, focusing on the customer journey and channel optimization.

You will plan campaigns across web, SEO/SEM, email, social media and events, develop a content calendar, and partner with sales and product teams to drive conversions through the funnel.

The ideal candidate has 8–12 years of experience, strong analytical and communication skills, and a collaborative ownership mindset.

Qualifications

• 8–12 years of digital marketing experience.
• Strong analytical and communication skills.
• Holistic understanding of SEO, SEM, blogging, social media.
• Proficiency with online marketing tools and best practices.
• Ability to create presentations and write content.
• Demonstrated ownership and collaborative mindset.
• Customer-centric approach to stakeholder management.

Responsibilities

• Identify customer journey touchpoints and search behavior.
• Analyze competitive digital performance and trends.
• Develop and execute annual strategic plans for the funnel.
• Plan campaigns across web, SEO/SEM, email and social.
• Develop and manage content calendar (blogs, case studies, landing pages).
• Collaborate with affiliates/partners for growth.
• Produce insightful performance reports for leadership.
• Coordinate with design, dev, and SEO teams to deliver assets.

Skills

Analytical skills

Communication skills

Leadership

Content creation

Tools

SEO tools

Analytics tools

Content management tools

Job description

We are looking for Manager, Digital Marketing who will be responsible for building and implementing the marketing strategies.

Responsibilities:

• Identify the customer journey, the touchpoints, painpoints, and the search journey.
• Detailed analysis of competition from product to digital metrics.
• Create a comprehensive insight bank that can be tested with customers.
• Create annual strategic plans that manage the top to bottom of the customer funnel.
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and events, AdWords campaigns, social media platforms, email campaigns, and events.
• Developing and executing content calendar (incl blogs, white papers, case studies, landing pages, posts).
• Reach out to affiliates and potential partners for collaboration.
• Utilize the strong analytical ability to evaluate and present insightful reports on marketing performance.
• Partner with sales and product teams to develop collateral that be used for conversion across the funnel.
• Coordinate with designers, developers, and SEO teams to get assets developed.

Requirements:

• At least 8-12 years of experience in Digital Marketing.
• Should have good analytical and communication skills.
• Should have a holistic understanding of different digital marketing channels including SEO, SEM, blogging, social, etc.
• Good knowledge and experience with online marketing tools and best practices.
• Should be able to create presentations and write content.
• Should have the right attitude: displays ownership, believes in the power of collaboration, tries new things, and hunger to deliver.
• Most importantly, someone who believes the customer is the most important stakeholder.