Head of Admissions & Marketing

Ignition PRO; Lahore; On-site; PKR 1,339,200 - 2,008,800; Full time

Benefits offered by this job

Competitive salary

Performance-based incentives

Collaborative work culture

Job summary

An innovative educational institution in Lahore is seeking a dynamic Head of Admissions & Marketing to lead the recruitment of students for its programs. The successful candidate will develop strategic marketing initiatives, manage the admissions team, and forge partnerships with educational organizations. The role requires over 5 years of relevant experience, strong leadership skills, and expertise in digital marketing. A competitive salary and collaborative work culture await you.

Qualifications

• 5+ years of experience in admissions, student recruitment, or marketing within the education sector.
• Strong leadership and team management skills.
• Expertise in digital marketing, including social media, SEO, PPC, and content marketing.

Responsibilities

• Develop and execute a comprehensive admissions strategy to meet and exceed enrolment targets.
• Lead and manage the admissions team to ensure a smooth application process.
• Oversee the application review process, ensuring timely decision-making.

Skills

Leadership

Digital marketing

Communication

CRM and analytics

Education

Bachelor’s or Master’s degree in Marketing, Business, Education

Job description

We are seeking a dynamic and results-driven Head of Admissions & Marketing to lead our student recruitment efforts. The primary responsibility of this role is to increase student enrolment across our International Foundation, Undergraduate, and Postgraduate programs.

Key Responsibilities

Student Recruitment & Admissions

• Develop and execute a comprehensive admissions strategy to meet and exceed enrolment targets.
• Lead and manage the admissions team to ensure a smooth and efficient application process.
• Build and maintain relationships with prospective students, parents, and academic counselors.
• Oversee the application review process, ensuring timely and effective decision-making.
• Design and implement digital and offline marketing campaigns to attract prospective students.
• Develop marketing materials, including brochures, social media content, and website updates.
• Collaborate with agencies and media partners to maximize reach and student engagement.
• Organize open days, webinars, and promotional events to showcase the institution’s programs.

Business Development & Partnerships

• Establish relationships with schools, universities, and educational consultants to drive student referrals.
• Identify and develop partnerships with organizations that align with the school’s growth objectives.
• Analyze market trends and competitor strategies to refine recruitment tactics.

Performance Tracking & Reporting

• Monitor and report on enrolment numbers, marketing performance, and lead conversion rates.
• Utilize data analytics to optimize marketing strategies and improve student engagement.
• Ensure compliance with admission policies and regulatory requirements.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, Education, or a related field.
• Proven experience (5+ years) in admissions, student recruitment, or marketing within the education sector.
• Strong leadership and team management skills.
• Expertise in digital marketing, including social media, SEO, PPC, and content marketing.
• Excellent communication, negotiation, and relationship-building abilities.
• Data-driven mindset with experience in CRM and analytics tools.
• Ability to work in a fast-paced environment and meet enrolment targets.

Why Join Us?

• Opportunity to shape the growth of an innovative entrepreneurial school.
• Competitive salary and performance-based incentives.
• A collaborative work culture.

🚀 If you are passionate about education and student success, we invite you to apply!