Sr. Digital Marketing Executive

Creative Chaos; Karachi Division; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

Creative Chaos is seeking a Senior Digital Marketing Executive to lead the development and execution of digital marketing strategies that drive brand awareness, engagement, and conversions. This role requires a strategic thinker with proven experience in various digital channels and a passion for data-driven decision-making.

You will oversee multi-channel campaigns, social media calendars, SEO/SEM efforts, email marketing, and data-driven optimization using analytics tools.

Qualifications

• 3–5 years of proven experience in digital marketing.
• Experience in tech, SaaS, or startup environments.
• Expertise in Google Ads, Meta Ads, LinkedIn Campaign Manager, and marketing automation.
• Strong SEO, SEM, social media strategy, and performance analytics.
• Budget management and campaign optimization experience.
• Excellent communication and project management skills.
• Analytical mindset with data-driven decision making.
• B2B marketing experience preferred.

Responsibilities

• Plan, execute, and optimize multi-channel digital campaigns across paid, owned, and earned media.
• Oversee social media strategy and content calendars for LinkedIn, Instagram, X, and YouTube to build engagement.
• Manage and scale paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads) with ROI focus.
• Collaborate with content, design, and product teams for campaign assets and landing pages.
• Implement and monitor SEO and SEM strategies to improve visibility and traffic.
• Execute and optimize email marketing workflows for audience engagement and nurturing.
• Track campaign data using GA, HubSpot, and Meta Business Suite; provide actionable insights.
• Support event and partnership marketing initiatives through digital promotions.
• Stay updated with trends and best practices in digital marketing.

Skills

Digital marketing strategy

Multi-channel campaigns

Google Ads

Meta Ads

LinkedIn Campaign Manager

Marketing automation

SEO/SEM

Social media strategy

Data analytics

Budget management

Communication

Project management

B2B marketing

Community marketing

Education

Bachelor's degree in Marketing or related field

Master's degree a plus

Tools

HubSpot

Mailchimp

Google Analytics

Meta Business Suite

Job description

Job Summary:
As a Senior Digital Marketing Executive at Creative Chaos, you will lead the development and execution of digital marketing strategies that drive brand awareness, engagement, and conversions. This role requires a strategic thinker with proven experience in various digital channels and a passion for data-driven decision-making.

Key Responsibilities

• Plan, execute, and optimize multi-channel digital marketing campaigns across paid, owned, and earned media.
• Oversee social media strategy and content calendars for LinkedIn, Instagram, X, and YouTube to build community engagement and brand visibility. Manage and scale paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads) with a focus on ROI and lead generation.
• Collaborate with the content, design, and product teams to create campaign assets, landing pages, and performance-driven creatives.
• Implement and monitor SEO and SEM strategies to improve search visibility and organic traffic.
• Execute and optimize email marketing workflows for audience engagement, retention, and nurturing.
• Track and analyze campaign data using tools like Google Analytics, HubSpot, and Meta Business Suite, providing actionable insights for improvement.
• Support event and partnership marketing initiatives through digital promotions and performance tracking.
• Stay updated with emerging trends, tools, and best practices in digital marketing to drive innovation

• Bachelor’s degree in Marketing, Media Sciences, Communications, or a related field (Master’s is a plus).
• 3–5 years of proven experience in digital marketing, ideally within tech, SaaS, or startup-focused environments.
• Expertise in Google Ads, Meta Ads, LinkedIn Campaign Manager, and marketing automation platforms (HubSpot, Mailchimp, etc.).
• Strong command of SEO, SEM, social media strategy, and performance analytics.
• Experience managing digital marketing budgets and optimizing campaigns for performance.
• Excellent communication and project management skills.
• Analytical mindset with the ability to translate data into insights and actions.
• Experience in ecosystem or community-based marketing will be an advantage.
• Experience in B2B marketing is preferred.