Social Media Strategist

Propstar Technologies; Karachi Division; Presencial; PKR 1.562.000 - 2.678.000; Jornada completa

Descripción de la vacante

Propstar Technologies is seeking a creative and strategic Social Media Strategist to strengthen our digital presence. The role focuses on developing effective social media strategies, creating engaging content, and driving audience growth through performance-focused marketing initiatives.

This position requires a blend of creativity, content development, digital marketing expertise, and analytical skills to ensure alignment with brand identity and business objectives.

Formación

• Proven experience in social media management and digital marketing.
• Strong skills in graphic design and video content creation.
• Expertise in content strategy and social media page management.
• Hands-on experience with Meta Ads Manager and campaign optimization.

Responsabilidades

• Develop and execute effective social media strategies and content calendars.
• Create engaging graphics, videos, reels, and other digital content.
• Manage and optimize social media pages across multiple platforms.
• Plan, launch, and manage Meta Ads campaigns to drive engagement and conversions.
• Develop content strategies aligned with brand goals and target audiences.
• Implement SEO strategies to improve online visibility and organic reach.
• Monitor social media performance, analyze insights, and prepare detailed reports.
• Conduct audience research and identify opportunities to improve engagement and growth.
• Stay updated with the latest social media trends, tools, and digital marketing strategies.

Conocimientos

Social media management

Digital marketing

Graphic design

Video content creation

Content strategy

SEO basics

Analytics

Communication

Herramientas

Meta Ads Manager

Graphic design tools

Video editing tools

Descripción del empleo

Propstar Technologies is seeking a creative, strategic, and results-driven Social Media Strategist to strengthen and elevate our digital presence. The ideal candidate will be responsible for developing effective social media strategies, creating engaging content, managing social media platforms, and driving audience engagement and brand growth through performance-focused digital marketing initiatives.

This role requires a combination of creativity, content development, digital marketing expertise, and analytical skills to ensure our online presence aligns with business objectives and brand identity.

Key Responsibilities

• Develop and execute effective social media strategies and content calendars
• Create engaging graphics, videos, reels, and other digital content
• Manage and optimize social media pages across multiple platforms
• Plan, launch, and manage Meta Ads campaigns to drive engagement and conversions
• Develop content strategies aligned with brand goals and target audiences
• Implement SEO strategies to improve online visibility and organic reach
• Monitor social media performance, analyze insights, and prepare detailed reports
• Conduct audience research and identify opportunities to improve engagement and growth
• Stay updated with the latest social media trends, tools, and digital marketing strategies

Required Qualifications

• Proven experience in social media management and digital marketing
• Strong skills in graphic design and video content creation
• Expertise in content strategy and social media page management
• Hands-on experience with Meta Ads Manager and campaign optimization
• Knowledge of SEO, keyword research, and organic growth strategies
• Strong understanding of social media platforms, algorithms, and audience engagement
• Creative mindset with strong communication and analytical skills
• Ability to manage multiple projects and meet deadlines

Preferred Qualifications

• Experience in real estate or marketing-driven industries
• Familiarity with professional design and video editing tools
• Experience managing paid advertising campaigns and analyzing performance metrics
• Knowledge of branding, digital storytelling, and online community management
• Experience working in a fast-paced, target-oriented environment

Why Join Propstar Technologies?

• Take ownership of digital strategies that directly contribute to brand growth
• Be part of a collaborative and growth-driven organization
• Access continuous learning and professional development opportunities
• Contribute to strengthening the company's digital presence and market positioning