Social Media Executive/ Project Coordinator

Reach First; Saddar; On-site; PKR 446,000 - 781,000; Full time

Benefits offered by this job

Competitive Salary

Transport Allowance

Medical Insurance

EOBI

OPD Allowance

Provident Fund

Gym Reimbursement

National Holidays

Marriage Leaves

Annual Leaves

Maternity/Paternity Leaves

Casual/Sick Leaves

Job summary

Reach First in Rawalpindi is seeking a Social Media Executive to manage client accounts across platforms. You will research client businesses, create relevant content, coordinate with internal teams, and maintain monthly content calendars.

The ideal candidate has at least 1 year of related experience, a degree in a relevant field, proficiency with Canva/Adobe tools, and strong writing and branding skills. We offer competitive pay and growth opportunities.

Qualifications

• Minimum 1 year+ of proven working experience in a related field.
• Degree in a relevant field from a reputed local/foreign university.
• Certification in social media marketing is a plus.

Responsibilities

• Assist the manager with onboarding new clients by creating social media accounts, obtaining account access, and optimizing profiles.
• Research client businesses, industries, competitors, and target audiences to create relevant content.
• Plan, create, and maintain monthly social media content calendars.
• Develop content ideas based on seasonal trends, holidays, weather, and marketing campaigns.
• Write engaging captions for social media posts and design graphics using Canva or similar tools.
• Schedule and publish content across Facebook, Instagram, LinkedIn, X, Pinterest, and other platforms.
• Monitor account performance and ensure quality and branding consistency.

Skills

Social media platforms

Research skills

Visual content creation

AI tools

Branding

Communication skills

Education

Bachelor's or Master's in marketing/communications or related field

Tools

Canva

Adobe Illustrator

Photoshop

Google Workspace

Job description

Position Title: Social Media Executive

Reporting to: Social Media Manager

Department: Marketing

Location: Bahria Town Phase 4, Rawalpindi

About Us:

Reach First is a Canadian company that provides software development, digital marketing, and custom solutions services to our clients. We also build and operate multiple business units within various industries. Performance is at the core of everything we do. We go above and beyond the call of duty to achieve impactful growth for all our clients.

Position Purpose:

We are looking for an enthusiastic Social Media Executive to manage social media accounts for a variety of clients across different industries. The ideal candidate will research client businesses, create relevant content, coordinate with internal teams, manage publishing schedules, monitor account performance, and ensure all work is delivered according to company processes and quality standards.

Education & Professional Qualification:

• Degree(s)/Major(s): Bachelors or Masters in a relevant field from a reputed local/foreign University.
• Certification(s): Not mandatory but certification in social media marketing is a plus.

Experience:

• Minimum 1 year+ of proven working experience in a related field.

What We Offer:

• A wide range of challenging assignments ,We don’t just offer a job; we offer a career with varying assignments and lots of development opportunities.
• Continuous coaching - you will work with passionate people and receive both formal training as well as day-to-day mentoring from your coach and manager.
• Dynamic and respectful work environment - employees are at the core, we value every individual and encourage initiatives, promoting agility and work/life balance.
• A competitive compensation package, in line with your qualifications and experience.
• A equal employment opportunity provider, Reach First makes all decisions of employment purely on the basis of merit.

Responsibilities:

• Assist the manager with onboarding new clients by creating social media accounts, obtaining account access, and optimizing profiles.
• Research client businesses, industries, competitors, and target audiences to create relevant content.
• Plan, create, and maintain monthly social media content calendars.
• Develop content ideas based on seasonal trends, holidays, weather, and marketing campaigns.
• Write engaging, brand-specific captions for social media posts.
• Design social media graphics, carousels, reels, blog images, and other visual content using Canva or similar tools.
• Manage the complete content creation process from concept to final publication.
• Schedule and publish content across Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, and other supported platforms.
• Promote blogs, website updates, and marketing campaigns through social media.
• Maintain and update social media profiles, branding, and business information.
• Handle client content approvals where required.
• Perform quality assurance checks to ensure content accuracy, branding consistency, and publishing quality.
• Monitor scheduled posts and resolve publishing issues when necessary.
• Organize and maintain client assets, content calendars, and project folders.

Requirements

• Good understanding of major social media platforms and their best practices.
• Strong research skills with the ability to understand different industries, businesses, and target audiences.
• Experience designing social media graphics using Canva or similar design tools.
• Candidates should be proficient in visual design, specifically creating social media graphics, carousels, video reels, and blog imagery using Canva, Adobe Illustrator, or Photoshop.
• Comfortable using AI tools to improve productivity and content creation.
• Proficient in Google Workspace (Docs, Sheets, Slides, Drive, etc.).
• Good understanding of branding and the ability to maintain brand consistency.
• Positive attitude, willingness to learn, and strong interpersonal skills.

Benefits

• Competitive Salary
• Transport Allowance
• Medical Insurance
• EOBI
• OPD Allowance
• Provident Fund
• Gym Reimbursement
• National Holidays [All National Holidays]
• Marriage Leaves [Up to 1 Week]
• Annual Leaves
• Maternity/Paternity Leaves
• Casual/Sick Leaves [8 Days/Year]