Social Media Manager B2B

vFairs; Pakistan; On-site; PKR 900,000 - 1,300,000; Full time

Job summary

vFairs is seeking a creative, strategic Social Media Manager to own our brand presence across LinkedIn, Instagram, X, Facebook, TikTok, and YouTube. You will drive measurable demand, build a community of event professionals, and shape the CEO's online voice for thought leadership in the B2B events space.

You will own content calendars, outbound engagement programs, and end-to-end campaigns—collaborating with design, product, and content teams to ensure messaging and visuals are aligned.

Qualifications

• 3–5 years of B2B social media management experience, preferably in SaaS or event tech.
• Proven track record of hitting measurable social media targets.
• Strong understanding of LinkedIn as a demand generation and thought leadership platform.
• Confident working with performance data independently.
• Experience running outbound engagement strategies to grow the audience.
• Ability to ghostwrite for executive-level personal brands with accuracy and authenticity.
• Proactive campaign thinker who brings ideas before being asked and owns them end-to-end.
• Organised and self-directed — you manage the content calendar independently.
• Familiarity with scheduling and analytics tools (HubSpot, LinkedIn Analytics, etc.).
• Bonus: light graphic design skills or familiarity with aesthetics and/or tools.

Responsibilities

• Own day-to-day posting, scheduling, and performance tracking across all social platforms
• Maintain a consistent brand voice across LinkedIn, Instagram, X, Facebook, TikTok, and YouTube
• Build and lock a strategic content calendar at least two weeks in advance, aligned with campaigns, launches, and industry moments
• Proactively plan around special days, awareness moments, and cultural events relevant to our audience
• Repurpose long-form content into snackable social assets
• Collaborate with design, product, and content teams to keep messaging and visuals aligned
• Own social media metrics and come to every review meeting prepared with current data and your own analysis
• Identify what’s working, what isn’t, and proactively recommend changes
• Run an ongoing outbound engagement programme to build vFairs’ presence among ICP-fit professionals
• Engage with relevant industry profiles, influencers, and partners to grow a genuine community around the brand
• Monitor and respond to comments, DMs, and mentions across platforms in a timely manner
• Create and ghostwrite strategic LinkedIn content for the CEO that builds credibility and brand visibility in the B2B events space
• Align executive content with broader marketing initiatives and demand generation goals
• Proactively bring forward campaign ideas for product launches, industry events, awareness moments, and company milestones
• Develop and execute social media campaigns end-to-end, from concept through to post-launch content
• Support demand generation by amplifying campaigns through relevant social content and storytelling
• Draft and promote award nominations and event-related announcements across platforms
• Promote podcast episodes across social through a multi-format content arc — video bytes, carousels, pull quotes, infographics, and teasers
• Assist with guest outreach and communications for the vFairs EpicEvents podcast

Skills

B2B social media management

SaaS / event tech experience

LinkedIn demand generation

Content strategy

Executive ghostwriting

Campaign ideation

Performance analytics

Outbound engagement

Cross-functional collaboration

Graphic design basics

Tools

HubSpot

LinkedIn Analytics

Job description

Job Description:

About the role

vFairs is looking for a creative, strategic, and data-driven Social Media Manager to own our brand presence across platforms — led by LinkedIn, and extending across Instagram, Facebook, X, TikTok, and YouTube. This is not a scheduling role. You will be expected to drive measurable demand, build a genuine community of event professionals, and bring ideas to the table.

You will also play a key role in shaping the online voice of our CEO — helping him build thought leadership and position vFairs as the go-to event technology brand in the B2B space.

What you’ll own

1. Social content ownership

• Own day-to-day posting, scheduling, and performance tracking across all social platforms
• Maintain a consistent brand voice across LinkedIn, Instagram, X, Facebook, TikTok, and YouTube
• Build and lock a strategic content calendar at least two weeks in advance, aligned with campaigns, launches, and industry moments
• Proactively plan around special days, awareness moments, and cultural events relevant to our audience
• Repurpose long-form content (podcasts, blogs, videos) into snackable social assets
• Collaborate with design, product, and content teams to keep messaging and visuals aligned

2. Performance and reporting

• Own social media metrics and come to every review meeting prepared with current data and your own analysis
• Identify what’s working, what isn’t, and proactively recommend changes

3. Tier 1 audience growth and outbound engagement

• Run an ongoing outbound engagement programme to build vFairs' presence among ICP-fit professionals
• Engage with relevant industry profiles, influencers, and partners to grow a genuine community around the brand
• Monitor and respond to comments, DMs, and mentions across platforms in a timely manner

4. CEO thought leadership

• Create and ghostwrite strategic LinkedIn content for the CEO that builds credibility and brand visibility in the B2B events space
• Align executive content with broader marketing initiatives and demand generation goals

5. Campaign ideation and execution

• Proactively bring forward campaign ideas for product launches, industry events, awareness moments, and company milestones
• Develop and execute social media campaigns end-to-end, from concept through to post-launch content
• Support demand generation by amplifying campaigns through relevant social content and storytelling
• Draft and promote award nominations and event-related announcements across platforms

6. Podcast and long-form content promotion

• Promote podcast episodes across social through a multi-format content arc — video bytes, carousels, pull quotes, infographics, and teasers
• Assist with guest outreach and communications for the vFairs EpicEvents podcast

Requirements

• 3-5 years of B2B social media management experience, preferably in SaaS or event tech
• Proven track record of hitting measurable social media targets — not just managing accounts
• Strong understanding of LinkedIn as a demand generation and thought leadership platform
• Confident working with performance data independently — you analyse your own results and adapt without being told to
• Experience running outbound engagement strategies to grow the audience
• Ability to ghostwrite for executive-level personal brands with accuracy and authenticity
• Proactive campaign thinker — you bring ideas before being asked and own them end-to-end
• Organised and self-directed — you manage the content calendar independently
• Familiarity with scheduling and analytics tools (HubSpot, LinkedIn Analytics, etc.)
• Bonus: light graphic design skills or familiarity with aesthetics and/or tools