B2B Social Media Manager: Demand Gen & Leadership

vFairs; Lahore; On-site; PKR 1,800,000 - 2,800,000; Full time

Job summary

vFairs, an all-in-one event management platform, is seeking a Social Media Manager in Lahore to lead brand presence across LinkedIn and other platforms. You will drive demand, build a community of event professionals, and bring fresh ideas to the table.

You will shape the online voice of the CEO and help position vFairs as a leading B2B event technology brand. You will own the content calendar, collaborate with design and product teams, and run end-to-end social campaigns, with a data-driven

Qualifications

• 3-5 years of B2B social media management experience in SaaS or event tech.
• Proven track record of hitting measurable social media targets — not just managing accounts.
• Strong understanding of LinkedIn as a demand generation and thought leadership platform.
• Confident working with performance data independently — you analyse your own results and adapt without being told to.
• Experience running outbound engagement strategies to grow the audience.
• Ability to ghostwrite for executive-level personal brands with accuracy and authenticity.
• Proactive campaign thinker — you bring ideas before being asked and own them end-to-end.

Responsibilities

• Own social content across all platforms and maintain a consistent brand voice.
• Manage day-to-day posting, scheduling, and performance tracking across all social platforms.
• Build and lock a strategic content calendar at least two weeks in advance, aligned with campaigns, launches, and industry moments.
• Repurpose long-form content into snackable social assets.
• Collaborate with design, product, and content teams to keep messaging and visuals aligned.
• Performance and reporting — own social metrics and prepare data-driven insights for reviews.
• Identify what's working, what isn't, and proactively recommend changes.
• Tier 1 audience growth and outbound engagement to widen ICP-fit reach.
• Engage with industry profiles, influencers, and partners to grow a genuine community around the brand.
• Monitor and respond to comments, DMs, and mentions in a timely manner.
• CEO thought leadership — ghostwrite LinkedIn content that builds credibility.

Skills

B2B social media

SaaS experience

Event tech

Outbound engagement

Ghostwriting

Campaign planning

Content calendar management

Tools

HubSpot

LinkedIn Analytics

Job description

vFairs, an all-in-one event management platform, is seeking a Social Media Manager in Lahore to lead brand presence across LinkedIn and other platforms. You will drive demand, build a community of event professionals, and bring fresh ideas to the table.

You will shape the online voice of the CEO and help position vFairs as a leading B2B event technology brand. You will own the content calendar, collaborate with design and product teams, and run end-to-end social campaigns, with a data-driven