Social Media Manager

MSA Care Private Limited; Lahore; On-site; PKR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Flexible work arrangements

Dynamic work environment

Professional development opportunities

Job summary

MSA CARE Private Limited is seeking an experienced Social Media Manager to lead our online presence from our Johar Town office. The role encompasses social media management and full digital marketing responsibilities to boost brand awareness and engagement.

You will develop content, optimize campaigns, and collaborate with PR and sales teams. A strong portfolio in video editing and content production is required, with flexibility across full-time, part-time, or freelance engagements.

Qualifications

• Strong understanding of social platforms and algorithms.

Responsibilities

• Create and implement a social media strategy.
• Develop and schedule engaging content.
• Manage social channels (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Monitor brand reputation and respond to comments.
• Analyze metrics to measure performance.
• Run social media advertising campaigns.
• Develop and execute comprehensive digital marketing strategies.
• Manage SEO, PPC, email marketing, and content marketing campaigns.
• Analyze website traffic and conversion rates.
• Collaborate with other marketing teams (e.g., PR, sales).
• Manage the digital marketing budget.

Skills

Social media strategy

Content creation

SEO & PPC

Email marketing

Video editing

Adobe Creative Suite

Analytics

Copywriting

Portfolio/reel

Communication skills

Storytelling

Attention to detail

Multitasking

Tools

Adobe Premiere Pro

After Effects

Final Cut Pro

Photoshop

Illustrator

InDesign

Google Analytics

Facebook Ads Manager

Google Ads

Job description

MSA CARE Private Limited is looking for an experienced Social Media Manager.

Experience2+ Years
Location:Johar Town
Job Type:Full time, Part time, Freelance.
Salary:Competitive, based on experience

Key Responsibilities:

• Social Media Management:
  • Creating and implementing a social media strategy
  • Developing and scheduling engaging content
  • Managing social media channels (Facebook, Instagram, Twitter, LinkedIn, etc.)
  • Monitoring brand reputation and responding to comments and messages
  • Analyzing social media metrics to measure performance
  • Running social media advertising campaigns
• Digital Marketing:
  • Developing and executing comprehensive digital marketing strategies
  • Managing SEO, PPC, email marketing, and content marketing campaigns
  • Analyzing website traffic and conversion rates
  • Collaborating with other marketing teams (e.g., PR, sales)
  • Managing the digital marketing budget

Required Skills:

• Strong understanding of social media platforms and algorithms
• Excellent communication and interpersonal skills
• Creativity and storytelling abilities
• Analytical skills to measure campaign performance
• Strong understanding of digital marketing principles and strategies
• Data analysis and interpretation skills
• Content creation and copywriting skills
• SEO and PPC expertise
• Email marketing knowledge
• Proficiency in video editing software such as Adobe Premiere Pro, After Effects, Final Cut Pro, or similar.
• Solid understanding of video production techniques, sound design, and post-production processes and pod coasting.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong understanding of typography, color theory, and layout principles.
• Strong attention to detail with an eye for visual storytelling.
• Ability to work under tight deadlines and manage multiple projects.
• A portfolio or reel showcasing your video editing work (required).

Preferred Skills:

• Experience with motion graphics and animation.
• Knowledge of color grading and visual effects.
• Experience in producing content for digital marketing and social media.
• Familiarity with audio editing and mixing.

What We Offer:

• A dynamic, creative, and collaborative work environment.
• Competitive salary and benefits package.
• Work-life balance with flexible work arrangements.