Social Media & Digital Marketing Lead - Flexible Hours

MSA Care Private Limited; Lahore; On-site; PKR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Flexible work arrangements

Dynamic work environment

Professional development opportunities

Job summary

MSA CARE Private Limited is seeking an experienced Social Media Manager to lead our online presence from our Johar Town office. The role encompasses social media management and full digital marketing responsibilities to boost brand awareness and engagement.

You will develop content, optimize campaigns, and collaborate with PR and sales teams. A strong portfolio in video editing and content production is required, with flexibility across full-time, part-time, or freelance engagements.

Qualifications

• Strong understanding of social platforms and algorithms.

Responsibilities

• Create and implement a social media strategy.
• Develop and schedule engaging content.
• Manage social channels (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Monitor brand reputation and respond to comments.
• Analyze metrics to measure performance.
• Run social media advertising campaigns.
• Develop and execute comprehensive digital marketing strategies.
• Manage SEO, PPC, email marketing, and content marketing campaigns.
• Analyze website traffic and conversion rates.
• Collaborate with other marketing teams (e.g., PR, sales).
• Manage the digital marketing budget.

Skills

Social media strategy

Content creation

SEO & PPC

Email marketing

Video editing

Adobe Creative Suite

Analytics

Copywriting

Portfolio/reel

Communication skills

Storytelling

Attention to detail

Multitasking

Tools

Adobe Premiere Pro

After Effects

Final Cut Pro

Photoshop

Illustrator

InDesign

Google Analytics

Facebook Ads Manager

Google Ads

Job description

MSA CARE Private Limited is seeking an experienced Social Media Manager to lead our online presence from our Johar Town office. The role encompasses social media management and full digital marketing responsibilities to boost brand awareness and engagement.

You will develop content, optimize campaigns, and collaborate with PR and sales teams. A strong portfolio in video editing and content production is required, with flexibility across full-time, part-time, or freelance engagements.