Social Media Marketer

Techhood; Karachi Division; On-site; PKR 900,000 - 1,800,000; Full time

Benefits offered by this job

Competitive salary

Career growth opportunities

Professional development

Creative work environment

Performance-based incentives

Paid leaves & company benefits

Job summary

Techhood in Karachi is seeking a creative Social Media Marketer with 3+ years of professional experience, ideally in a design or creative environment. The role involves planning, executing, and optimizing social media strategies to boost brand awareness, engagement, and lead generation across multiple platforms.

You will collaborate with designers and marketing teams to craft compelling campaigns, write captions, manage content calendars, analyze performance, and drive paid campaigns to maximize

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum 3 years of Social Media Marketing experience, preferably in design/creative industry.
• Strong understanding of social media algorithms, engagement, and content marketing strategies.
• Experience managing Meta Ads, LinkedIn Ads, and other paid platforms.
• Familiarity with Canva, Adobe Creative Suite, or similar tools.
• Knowledge of scheduling and analytics tools (Meta Business Suite, Buffer, Hootsuite, Later).
• Excellent copywriting and communication skills.

Responsibilities

• Develop and execute social media strategies aligned with business objectives.
• Plan, create, schedule, and publish content across major platforms.
• Collaborate with design and marketing teams on campaigns.
• Write engaging captions and promotional content.
• Manage monthly content calendars and posting timelines.
• Monitor trends and competitor activities to identify growth opportunities.
• Plan and manage paid campaigns to increase reach and leads.
• Track campaign performance and prepare monthly reports.
• Engage online communities by responding to comments and messages.
• Coordinate product launches and branding initiatives.
• Work with sales to generate qualified leads via social media.
• Optimize profiles for visibility and engagement.

Skills

Social media marketing

Content creation

Copywriting

Analytics

Project management

Education

Bachelor's degree in Marketing

Tools

Canva

Adobe Creative Suite

Photoshop

Illustrator

Meta Business Suite

Buffer

Hootsuite

Later

Job description

Location: North Nazimabad, Karachi (Onsite)
Experience: 3+ Years
Industry: Design & Creative Services
Job Type: Full-Time

Job Summary

We are seeking a creative and results-driven Social Media Marketer with at least 3 years of professional experience, preferably in the design or creative industry. The ideal candidate will be responsible for planning, creating, and executing social media strategies that strengthen brand awareness, increase engagement, generate quality leads, and showcase our creative portfolio across multiple platforms.

Key Responsibilities

• Develop and execute social media strategies aligned with business objectives.
• Plan, create, schedule, and publish engaging content across Facebook, Instagram, LinkedIn, X (Twitter), TikTok, Pinterest, and other relevant platforms.
• Collaborate with graphic designers, UI/UX designers, illustrators, and marketing teams to create visually compelling campaigns.
• Write engaging captions, social media copy, and promotional content that reflects the brand voice.
• Manage monthly content calendars and ensure timely posting.
• Monitor social media trends, design trends, and competitor activities to identify growth opportunities.
• Plan and manage paid social media campaigns to increase reach, engagement, and lead generation.
• Track campaign performance using analytics tools and prepare monthly performance reports with actionable insights.
• Build and engage online communities by responding to comments, messages, and customer inquiries.
• Coordinate product launches, promotional campaigns, and branding initiatives.
• Work closely with the sales team to generate qualified leads through social media marketing.
• Optimize social media profiles for maximum visibility and audience engagement.

Requirements

• Bachelor's degree in Marketing, Business Administration, Media Sciences, or a related field.
• Minimum 3 years of experience in Social Media Marketing, preferably within a design agency or creative industry.
• Strong understanding of social media algorithms, audience engagement, and content marketing strategies.
• Experience managing Meta Ads, LinkedIn Ads, and other paid advertising platforms.
• Knowledge of Canva, Adobe Creative Suite (Photoshop, Illustrator), or similar creative tools.
• Familiarity with scheduling and analytics tools such as Meta Business Suite, Buffer, Hootsuite, or Later.
• Excellent copywriting and communication skills.
• Strong analytical mindset with experience interpreting social media metrics.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Skills

• Experience promoting branding, graphic design, UI/UX, web development, and creative services.
• Basic knowledge of SEO and digital marketing.
• Understanding of influencer marketing and content collaborations.
• Experience creating short-form video content for Instagram Reels, TikTok, and YouTube Shorts.
• Knowledge of AI-powered marketing and content creation tools is a plus.

What We Offer

• Competitive Salary
• Career Growth Opportunities
• Professional Development
• Collaborative and Creative Work Environment
• Performance-Based Incentives
• Paid Leaves & Company Benefits