Social Media Manager

The Saifee Burhani University; Karachi Division; On-site; PKR 600,000 - 1,200,000; Full time

Job summary

The Saifee Burhani University in Karachi is seeking a dedicated Social Media Manager to lead our online presence. This full-time, on-site role focuses on developing and executing strategies across platforms to raise brand awareness and engagement.

You will plan content calendars, create posts, monitor comments, and interact with our community. The role also includes analyzing metrics to optimize campaigns and collaborating with academic and administrative teams to promote programs and events.

Qualifications

• Strong SMO and social media marketing skills to grow the university's online presence.
• Effective communication and writing skills for engaging content.
• Content strategy skills to plan, align, and evaluate social media campaigns with institutional objectives.
• Familiarity with major platforms (Facebook, Instagram, X, LinkedIn) and basic analytics tools.
• Strong organizational skills with ability to manage multiple projects and deadlines.

Responsibilities

• Develop and execute social media strategies across platforms to boost brand awareness and engagement.
• Plan content calendars, create posts, monitor comments, and manage community interactions.
• Analyze performance metrics, optimize campaigns, and collaborate with academic and administrative teams to promote programs and events.
• Stay current with social media trends and best practices to maintain effective presence.

Skills

Social Media Marketing

SMO

Communication

Content Strategy

Analytics Tools

Organization

Education

Bachelor's degree in Marketing, Communications, Media Studies

Tools

Facebook

Instagram

X

LinkedIn

Job description

Company Description

The Saifee Burhani University is a values-driven institution dedicated to excellence in academics and service. The university fosters empathy and integrity in all interactions, creating a respectful and supportive environment for students, faculty, and staff. It strongly embraces diversity and inclusion, ensuring that every individual is valued. The university champions innovation to meet the evolving demands of the modern world and promotes social mobility through accessible, transformative education. With a commitment to service to humanity, it strives to make a positive impact on society.

Role Description

The Social Media Manager is a full-time, on-site role based in Karāchi. The person in this role will develop and execute social media strategies across platforms to enhance brand awareness and engagement, aligned with the university’s values and goals. Day-to-day responsibilities include planning content calendars, creating and publishing posts, monitoring comments and messages, and managing community interactions. The Social Media Manager will analyze performance metrics, optimize campaigns, and collaborate with academic and administrative teams to promote programs, events, and initiatives. The role also involves staying current with social media trends and best practices to ensure the university’s digital presence remains effective and relevant.

Qualifications

• Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to manage and grow the university’s online presence.
• Candidates should possess effective Communication and Writing skills to craft clear, engaging, and audience-appropriate content.
• Candidates should possess Content Strategy skills to plan, align, and evaluate social media campaigns with institutional objectives.
• Candidates should possess familiarity with major social media platforms (e.g., Facebook, Instagram, X, LinkedIn) and basic analytics tools.
• Candidates should possess strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines.
• A bachelor’s degree in Marketing, Communications, Media Studies, or a related field is preferred, along with prior experience in social media management, ideally in education or non-profit sectors.