Social Media Marketing Specialist

Strategic Tech & Marketing; Karachi Division; On-site; PKR 600,000 - 1,200,000; Full time

Job summary

Strategic Tech & Marketing in Karachi seeks a Social Media Marketing Specialist to manage day-to-day activities across platforms, craft content aligned with brand guidelines, and develop campaigns to boost reach and conversions.

You will analyze performance data, prepare insights reports, and work closely with marketing and design teams on integrated digital initiatives. On-site in Karachi, with coordination across local stakeholders.

Qualifications

• Strong skills in Social Media Marketing and Content Creation, with experience managing brand presence across major platforms.
• Proficiency in Digital Marketing including campaign planning, audience targeting, and performance optimization.
• Excellent Communication skills, with the ability to convey ideas clearly and collaborate effectively with cross-functional teams.
• Familiarity with social media analytics tools and the ability to interpret data to improve content and campaigns.
• Prior experience in a social media or digital marketing role, ideally in an agency or fast-paced environment.
• Ability to work on-site in Karāchi, manage multiple projects, and meet deadlines consistently.
• Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
• Up-to-date knowledge of social media trends, platform best practices, and emerging digital marketing technologies.

Responsibilities

• Manage day-to-day social media activities across multiple platforms, including planning and publishing content.
• Monitor engagement, respond to audience interactions, and ensure brand consistency.
• Create social media content aligned with brand guidelines and develop campaigns to increase reach and conversions.
• Collaborate with marketing and design teams on integrated digital initiatives.
• Analyze performance metrics, prepare reports, and adjust strategies based on insights and trends.

Skills

Social Media Marketing

Content Creation

Digital Marketing

Campaign Planning

Audience Targeting

Performance Optimization

Communication

Analytics Tools

Agency Experience

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Social media analytics tools

Job description

Company Description

Strategic Tech & Marketing is a growth-focused firm that combines smart strategies, advanced technology, and high-impact marketing to help clients succeed in the digital age. The team specializes in data-driven campaigns that leverage modern platforms and tools to reach and engage target audiences effectively. By integrating technology with creative marketing, the company delivers measurable results and sustainable brand growth. Strategic Tech & Marketing offers a collaborative environment where marketing and tech professionals work together to build innovative solutions for diverse industries.

Role Description

The Social Media Marketing Specialist will manage day-to-day social media activities across multiple platforms, including planning and publishing content, monitoring engagement, and responding to audience interactions. The role will involve creating social media content aligned with brand guidelines, developing campaigns to increase reach and conversions, and collaborating with marketing and design teams on integrated digital initiatives. The specialist will analyze performance metrics, prepare reports, and adjust strategies based on insights and trends. This is a full-time, on-site role based in Karāchi, requiring close coordination with local team members and stakeholders.

Qualifications

• Strong skills in Social Media Marketing and Social Media Content Creation, with experience managing brand presence across major platforms.
• Proficiency in Digital Marketing and Marketing, including campaign planning, audience targeting, and performance optimization.
• Excellent Communication skills, with the ability to convey ideas clearly and collaborate effectively with cross-functional teams.
• Familiarity with social media analytics tools and the ability to interpret data to improve content and campaigns.
• Prior experience in a social media or digital marketing role, ideally in an agency or fast-paced environment.
• Ability to work on-site in Karāchi, manage multiple projects, and meet deadlines consistently.
• Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
• Up-to-date knowledge of social media trends, platform best practices, and emerging digital marketing technologies.