Social Media Manager

Hashim Cattle / Queens Livestock Genetics; Karachi Division; In loco; PKR 900.000 - 1.350.000; Tempo pieno

Vantaggi offerti da questo lavoro

Communication

Transport

Descrizione del lavoro

Queens Livestock Genetics, a premium American Brahman cattle farm, is seeking an experienced Social Media Manager to build brand presence, engage farming communities, and support sales and breeding program awareness across digital channels.

The role reports to farm leadership and collaborates with operations, breeding specialists, and sales, creating content calendars, coordinating on-farm shoots, and translating breeding details into consumer-friendly posts.

Competenze

• Proven experience managing social media accounts for an agricultural, livestock, or related brand (2+ years preferred).
• Content creation skills: photography, short-form video, and basic editing (mobile and desktop tools).
• Knowledge of platform formats: Facebook posts/ads, Instagram posts/reels/stories, YouTube Shorts; understanding of best posting times for Pakistan audiences.
• Competence with social media management and analytics tools (Meta Business Suite, Creator Studio, or similar).
• Copywriting skills in English; Urdu or bilingual copywriting preferred.
• Basic understanding of paid advertising fundamentals and audience targeting for lead generation.
• Good communication and community management skills; ability to handle inquiries and elevate leads.
• Organizational skills for content calendars, asset libraries, and campaign documentation.

Mansioni

• Create and execute a social media strategy for livestock buyers, breeders, and farming audiences across Facebook, Instagram, YouTube, and related channels.
• Develop and publish content calendars: photos, short videos, reels, farm stories, animal profiles, and promotional posts highlighting bulls, heifers, and breeding traits.
• Coordinate on-farm photo/video shoots with caretakers and veterinarians ensuring accurate representation of animal conformation and health details.
• Translate technical breeding and animal health information into clear, consumer-friendly content while maintaining accuracy.
• Monitor engagement, respond to inquiries, manage community interactions, and elevate sales leads.
• Maintain asset libraries and campaign documentation.

Conoscenze

Social media management

Content creation

Platform knowledge (Pakistan)

Analytics tools

Copywriting (English)

Paid advertising basics

Communication & community mgmt

Content calendars & org

Descrizione del lavoro

Job Description: Queens Livestock Genetics

Location: Karachi, Pakistan (on-site)

Employment Type: Full-Time, Morning Shift

Overview

Queens Livestock Genetics, a premium American Brahman cattle farm, is seeking an experienced Social Media Manager to build brand presence, engage livestock and farming communities, and support sales and breeding program awareness across digital channels. The role reports to farm leadership and collaborates with operations, breeding specialists, and sales.

Key Responsibilities

• Create and execute a social media strategy for livestock buyers, breeders, and farming audiences across Facebook, Instagram, YouTube, and related channels.
• Develop and publish content calendars: photos, short videos, reels, farm stories, animal profiles, and promotional posts highlighting bulls, heifers, and breeding traits.
• Coordinate on-farm photo/video shoots with caretakers and veterinarians ensuring accurate representation of animal conformation and health details.
• Translate technical breeding and animal health information into clear, consumer-friendly content while maintaining accuracy.
• Monitor engagement, respond to inquiries, manage community interactions, and elevate sales leads.
• Maintain asset libraries and campaign documentation.

Job Specification

Must Have

• Proven experience managing social media accounts for an agricultural, livestock, or related brand (2+ years preferred).
• Content creation skills: photography, short-form video, and basic editing (mobile and desktop tools).
• Knowledge of platform formats: Facebook posts/ads, Instagram posts/reels/stories, YouTube Shorts; understanding of best posting times for Pakistan audiences.
• Competence with social media management and analytics tools (Meta Business Suite, Creator Studio, or similar).
• Copywriting skills in English; Urdu or bilingual copywriting preferred.
• Basic understanding of paid advertising fundamentals and audience targeting for lead generation.
• Good communication and community management skills; ability to handle inquiries and elevate leads.
• Organizational skills for content calendars, asset libraries, and campaign documentation.

Preferred

• Practical experience with livestock or agricultural content.

Job Rewards & Benefits

• Communication
• Transport