SOCIAL MEDIA MANAGER

Target Pet Feeds; Karachi Division; On-site; PKR 670,000 - 1,004,000; Full time

Job summary

Target Pet Feeds is a Karachi-based pet food manufacturer seeking a social media professional to lead content across Facebook, Instagram, TikTok and LinkedIn. You will develop strategies, plan calendars, and publish captions, graphics, and short-form videos while maintaining a consistent brand voice.

You will monitor conversations, coordinate with design and marketing teams, and track campaign performance to optimize reach and engagement for our nutritionally rich pet feeds.

Qualifications

• Strong understanding of social media strategy, content planning and community management.
• Ability to create engaging written, visual and short-form video content.
• Practical knowledge of Facebook, Instagram, TikTok, LinkedIn and analytics.
• Experience with content scheduling, social listening, paid campaigns and reporting.
• Strong copywriting, editing, storytelling and visual communication skills.
• Familiar with Canva, Meta Business Suite and basic video-editing tools.

Responsibilities

• Develop and execute social media strategies aligned with brand positioning.
• Plan and maintain content calendars for Facebook, Instagram, TikTok and LinkedIn.
• Create, coordinate and publish captions, graphics and short-form videos.
• Monitor comments and messages while maintaining a professional brand voice.
• Coordinate with design, production and marketing stakeholders for accurate product communication.
• Track reach, engagement and campaign performance.

Skills

Social media strategy

Content planning

Community management

Content creation

Video content

Platform analytics

Tools

Canva

Meta Business Suite

Scheduling platforms

Video editing software

Job description

Job Description

Target Pet Feeds is a Karachi-based pet food manufacturer producing nutritionally rich pet feeds that meet international standards.

Responsibilities

• Develop and execute social media strategies aligned with brand positioning, product launches, and marketing goals.
• Plan and maintain content calendars for Facebook, Instagram, TikTok, and LinkedIn.
• Create, coordinate, and publish captions, graphics, short-form videos, product stories, and educational pet-care content.
• Monitor comments, messages, mentions, and online conversations while maintaining a professional brand voice.
• Coordinate with design, production, and marketing stakeholders to ensure accurate product communication.
• Track reach, engagement, audience growth, conversions, and campaign performance.

Job Specification

• Strong understanding of social media strategy, content planning, and community management.
• Ability to create engaging written, visual, and short-form video content for digital platforms.
• Practical knowledge of Facebook, Instagram, TikTok, LinkedIn, and platform analytics.
• Experience with content scheduling, social listening, paid campaign coordination, and performance reporting.
• Strong copywriting, editing, storytelling, and visual communication skills.
• Ability to use Canva, Meta Business Suite, scheduling platforms, and basic video-editing software.
• Creative thinking, attention to detail, responsiveness, and ability to manage multiple deadlines.
• Interest in pets, animal nutrition, consumer brands, or food products is advantageous.