Social Media Executive

Exper Labs; Lahore Cant; On-site; PKR 558,000 - 781,200; Full time

Job summary

Exper Labs in Lahore Cant, Pakistan is seeking a Social Media Executive to create and manage engaging content across social platforms. Key responsibilities include content creation, designing with Canva, and managing social media interactions. The ideal candidate will possess a bachelor’s degree, 1.5–2 years experience in a similar role, and a strong proficiency in digital marketing concepts. This role requires creativity and the ability to work collaboratively with teams to achieve business goals.

Qualifications

• 1.5 – 2 years of hands-on experience as a Social Media Executive or similar role.
• Proficiency in Canva for designing posts and marketing creatives.
• Hands-on experience in creating reels and short-form video content.
• Good understanding of digital marketing fundamentals.
• Familiarity with social media platforms such as Instagram, Facebook, LinkedIn, and others.
• Ability to manage multiple tasks and meet deadlines effectively.

Responsibilities

• Plan, create, and publish engaging social media content including posts, carousels, stories, and reels.
• Design visually appealing creatives using Canva while maintaining brand consistency.
• Create and edit short-form videos and reels aligned with current social media trends.
• Manage daily social media activities such as scheduling, posting, and community engagement.
• Assist in executing digital marketing campaigns (organic and paid).
• Monitor insights, analytics, and performance metrics to optimize content strategy.
• Stay updated with the latest social media trends, tools, and platform updates.
• Work closely with marketing and creative teams to align content with business goals.

Skills

Creative and innovative mindset

Strong communication skills

Tech-savvy and social media enthusiastic

Flexible and adaptable in a fast-paced environment

Solution-oriented thinker

Ability to take initiative and ownership

Good team player with a positive attitude

Education

Bachelor's degree in Marketing, Media Studies, Business Administration, or related field

Tools

Canva

Job description

Social Media Executive

Key Roles & Responsibilities

• Content Creation: Plan, create, and publish engaging social media content including posts, carousels, stories, and reels.

• Designing: Design visually appealing creatives using Canva while maintaining brand consistency.

• Video & Reels: Create and edit short-form videos and reels aligned with current social media trends.

• Social Media Management: Manage daily social media activities such as scheduling, posting, and community engagement.

• Digital Marketing Support: Assist in executing digital marketing campaigns (organic and paid).

• Performance Tracking: Monitor insights, analytics, and performance metrics to optimize content strategy.

• Trend Research: Stay updated with the latest social media trends, tools, and platform updates.

• Collaboration: Work closely with marketing and creative teams to align content with business goals.

What We Are Looking For?

• Creative and innovative mindset

• Strong communication skills

• Tech-savvy and social media enthusiastic

• Flexible and adaptable in a fast-paced environment

• Solution-oriented thinker

• Ability to take initiative and ownership

• “Find work” mentality

• Good team player with a positive attitude

Desired Qualifications & Skills

• Bachelor’s degree in Marketing, Media Studies, Business Administration, or a related field.

• 1.5 – 2 years of hands‑on experience as a Social Media Executive or similar role.

• Proficiency in Canva for designing posts and marketing creatives.

• Hands‑on experience in creating reels and short‑form video content.

• Good understanding of digital marketing fundamentals.

• Familiarity with social media platforms such as Instagram, Facebook, LinkedIn, and others.

• Ability to manage multiple tasks and meet deadlines effectively.