Social Media Content Specialist

WeTrackAds; Islamabad; On-site; PKR 670,000 - 1,339,000; Full time

Job summary

WeTrackAds is seeking a Social Media Manager in Islamabad to independently manage our digital presence with a strong emphasis on LinkedIn. You will create content, design visuals, write captions, schedule posts, and track performance without a separate marketing team.

The ideal candidate is creative, strategic, self-motivated, with hands-on experience across LinkedIn, Facebook, and Instagram, and proficient in Canva for visuals. This role offers growth and visibility within our brand.

Qualifications

• Bachelor’s degree in Marketing or related field or equivalent experience.
• 1–2 years of hands-on social media management.
• Proficiency with Canva for creatives and infographics.

Responsibilities

• Develop and execute the overall social media strategy aligned with company goals.
• Create, design, and publish content independently across LinkedIn and other platforms.
• Use Canva to design posts, infographics, and creatives.
• Write engaging copy and captions tailored to the audience and platform.
• Plan and maintain a content calendar for consistent posting.
• Monitor and analyze LinkedIn analytics to optimize content.
• Stay updated with social media trends and growth ideas.
• Manage comments, messages, and basic community engagement.
• Prepare reports on performance and suggest improvements.

Skills

Content creation

Copywriting

Social media strategy

Analytics

Independence

Communication

Education

Bachelor's degree

Tools

Canva

Scheduling tools

Job description

Bahria Town Paradise Commercial, Islamabad

Description

We are looking for a Social Media Manager who can independently manage our entire social media presence, with a strong focus on LinkedIn. This role requires someone who is both creative and strategic, capable of creating content, designing visuals, writing engaging captions, scheduling posts, and tracking performance without relying on a separate marketing team.The ideal candidate is self-driven, resourceful, and has the ability to bring fresh ideas that grow our digital presence and strengthen our brand identity.

Responsibilities

• Develop and execute the overall social media strategy aligned with company goals.
• Create, design, and publish content independently across LinkedIn and other platforms.
• Use Canva (or similar platforms) to design posts, infographics, and creatives.
• Write engaging copy and captions tailored to the audience and platform.
• Plan and maintain a content calendar for consistent posting.
• Monitor and analyze LinkedIn analytics to track performance and optimize content.
• Stay updated with social media trends and implement creative growth ideas.
• Manage comments, messages, and basic community engagement.
• Prepare reports on performance and suggest improvements.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
• 1-2 years of hands-on experience in managing social media independently.
• Strong knowledge of LinkedIn, Facebook, Instagram, and other major platforms.
• Proficiency with Canva (or similar tools) for designing creatives and infographics.
• Excellent writing and communication skills.
• Ability to analyze performance data and apply insights for growth.
• Highly self-motivated, organized, and able to manage tasks without supervision