Social Media & Content Manager

Devsinc; Lahore; On-site; PKR 200,000 - 350,000; Full time

Job summary

Devsinc is seeking a strategic and creative Social Media Manager to lead the company’s social media planning, content, and performance. The role centers on LinkedIn and X while coordinating activities across Instagram, Facebook, TikTok, and YouTube, and serves as the Marketing stakeholder for Employer Branding.

The candidate will translate B2B tech storytelling into engaging content, manage a content team, and drive analytics to optimize engagement and reach.

Qualifications

• Minimum bachelor’s degree in marketing, communications, or related field.
• 5–6 years of social media experience in B2B, tech, or consulting services.
• Proven experience managing LinkedIn and X with knowledge of Meta, TikTok, and YouTube.
• Strong copywriting, storytelling, content planning, and trend research skills.
• Excellent stakeholder management and team coordination abilities.

Responsibilities

• Own LinkedIn and X strategy, calendars, and execution.
• Oversee social media planning and execution across Instagram, Facebook, TikTok, and YouTube.
• Translate business stories into engaging social content for B2B audiences.
• Lead Employer Branding social media initiatives with HR and creative teams.
• Research trends, competitors, and industry conversations to inform content strategy.
• Guide and supervise the social media/content execution team.
• Collaborate with content, creative, HR, and business teams on campaigns.
• Track analytics and KPIs to improve performance and engagement.
• Stay current on platform trends and audience behavior.

Skills

LinkedIn strategy

X strategy

Content planning

Copywriting

Storytelling

Trend research

Social media analytics

Employer Branding

Stakeholder management

Team supervision

Education

Bachelor’s degree in Marketing/Communications/Media Studies/Business

Tools

LinkedIn

X (Twitter)

Meta platforms

TikTok

YouTube

Job description

Role Overview:

We are looking for a strategic and creative Social Media Manager to lead Devsinc’s social media planning, content, and performance. The role will primarily own LinkedIn and Twitter, translating our B2B, technology, services, solutions, and thought leadership into engaging social content. The role will also oversee Instagram, Facebook, TikTok, and YouTube, while serving as the Marketing stakeholder for Employer Branding execution.

Key Responsibilities

• Own LinkedIn and X strategy, content calendars, and execution.
• Oversee social media planning and execution across Instagram, Facebook, TikTok, and YouTube.
• Translate B2B, technology, services, solutions, and business stories into engaging social content.
• Lead social media execution for Employer Branding, working with HR/People and creative teams.
• Research trends, competitors, industry conversations, and high-performing content to inform the content strategy.
• Guide and supervise the social media/content execution team.
• Collaborate with content, creative, HR, and business teams to execute campaigns and initiatives.
• Track social media analytics and KPIs and use insights to improve content performance and engagement.
• Stay current on platform trends, formats, algorithms, and audience behavior.

Qualification

Minimum Bachelor’s degree in Marketing, Communications, Media Studies, Business, or a related field.

Required Skills

• 5-6 years of experience in social media, preferably within a B2B, technology, or consulting services.
• Strong strategic sense and content judgment with the ability to position B2B and Employer Branding content effectively.
• Proven experience managing LinkedIn and X, with strong knowledge of Meta, TikTok, and YouTube.
• Strong copywriting, storytelling, content planning, and trend research skills.
• Ability to simplify complex business and technology topics into engaging social content.
• Strong understanding of social media analytics and performance optimization.
• Experience supervising or coordinating content/social teams is a plus.
• Strong stakeholder management, organization, and communication skills.
• Self-driven, Strategic, proactive, creative, and comfortable taking ownership.