Senior Product Manager – TV & Consumer Electronics

Dawlance; Karachi Division; On-site; PKR 900,000 - 1,500,000; Full time

Job summary

Dawlance is seeking a motivated Product Management Team Member – TV & Related Categories to help drive our Consumer Electronics business from concept to commercialization.

Ideal candidates have hands-on experience in Consumer Electronics Product Management, particularly LED TVs, and understand the full lifecycle from planning and portfolio management to pricing, go-to-market strategy, marketing communication, and cross-functional execution.

Qualifications

• 2–4 years of experience in a Product Management role in Consumer Electronics.
• Experience with LED TVs or related electronics is preferred.
• Strong understanding of product lifecycle from planning to commercialization.

Responsibilities

• Drive product planning and portfolio management for TV & related categories.
• Define features, pricing, and go-to-market strategies.
• Coordinate with Marketing, Sales, R&D, Supply Chain, Quality and Manufacturing.

Skills

Cross-functional collaboration

Data-driven decision making

Commercial acumen

Product mindset

Passion for technology

Education

Bachelor's degree in Business (BBA) or MBA

MBA with Bachelor's in Engineering preferred

Job description

Dawlance is seeking a motivated Product Management Team Member – TV & Related Categories to help drive our Consumer Electronics business from concept to commercialization.

Ideal candidates have hands-on experience in Consumer Electronics Product Management, particularly LED TVs, and understand the full lifecycle from planning and portfolio management to pricing, go-to-market strategy, marketing communication, and cross-functional execution.