Senior Specialist - Product TV

Dawlance; Karachi Division; On-site; PKR 900,000 - 1,500,000; Full time

Job summary

Dawlance is seeking a motivated Product Management Team Member – TV & Related Categories to help drive our Consumer Electronics business from concept to commercialization.

Ideal candidates have hands-on experience in Consumer Electronics Product Management, particularly LED TVs, and understand the full lifecycle from planning and portfolio management to pricing, go-to-market strategy, marketing communication, and cross-functional execution.

Qualifications

• 2–4 years of experience in a Product Management role in Consumer Electronics.
• Experience with LED TVs or related electronics is preferred.
• Strong understanding of product lifecycle from planning to commercialization.

Responsibilities

• Drive product planning and portfolio management for TV & related categories.
• Define features, pricing, and go-to-market strategies.
• Coordinate with Marketing, Sales, R&D, Supply Chain, Quality and Manufacturing.

Skills

Cross-functional collaboration

Data-driven decision making

Commercial acumen

Product mindset

Passion for technology

Education

Bachelor's degree in Business (BBA) or MBA

MBA with Bachelor's in Engineering preferred

Job description

Are you passionate about Consumer Electronics and building products that succeed in the market?

We are looking for a motivated Product Management Team Member – TV & Related Categories to help drive our Consumer Electronics business from concept to commercialization.

This role is ideal for professionals with hands‑on experience in Consumer Electronics Product Management, particularly in LED TVs, who understand the complete product lifecycle—from product planning and portfolio management to feature definition, pricing, go-to-market strategy, marketing communication, and cross‑functional execution.

Education & Experience

• 2–4 years of experience in a similar Product Management role, preferably in Consumer Electronics.
• Bachelor's degree in Business (BBA) or MBA.
• Candidates with an MBA and a Bachelor's degree in Engineering will be given preference.
• Prior experience in the LED TV industry or related Consumer Electronics category will be preferred.

What We're Looking For

• Strong commercial acumen with the ability to collaborate across Marketing, Sales, R&D, Supply Chain, Quality, and Manufacturing.
• Passion for technology, consumer insights, and developing products that win in the market.
• Ability to take ownership, make data-driven decisions, and work effectively in a cross‑functional environment.

If you're passionate about creating products that customers love and want to build a rewarding career in Consumer Electronics Product Management, we'd love to hear from you.