Senior Growth Marketing Leader - Data-Driven ROI Expert

STARZPLAY; Lahore; On-site; PKR 2,000,000 - 3,200,000; Full time

Job summary

STARZPLAY in Lahore, Pakistan, seeks a Senior Growth Marketing Manager to shape our digital strategy, managing campaigns across channels to accelerate customer acquisition and retention. This role demands a data-driven mindset, strong channel expertise, and a track record of ROI-focused optimization.

The candidate will collaborate with creative, content, and product teams while overseeing budget allocation and performance analytics to drive growth and efficiency.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 6+ years of experience in performance marketing with a proven track record of digital campaigns.
• Expertise in Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.
• Strong analytical skills with marketing analytics tools (e.g., Google Analytics, SEMrush, Tableau).
• Excellent understanding of SEM and PPC principles.
• Proficiency in marketing automation platforms.
• Strong project management and multitasking abilities.
• Strong communication and presentation skills.
• Creative thinking and problem-solving abilities.
• Proactive, results-oriented mindset.

Responsibilities

• Develop and execute performance marketing strategies across channels to meet business goals.
• Identify growth opportunities and adjust media mix accordingly.
• Plan, create, and manage digital campaigns including paid search, social media, display, and email.
• Monitor and optimize campaigns to maximize ROI.
• Analyze campaign data and present detailed performance reports with actionable insights.
• Manage and allocate the budget to ensure optimal spending and ROI.
• Collaborate with creative, content, and product teams and external vendors.
• Continuously test and optimize creatives, landing pages, and ad copy, pursuing CRO and UX improvements.

Skills

Performance marketing

Data analysis

Campaign optimization

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

SEMrush

Tableau

Google Ads

Facebook Ads

LinkedIn Ads

Programmatic Advertising

Job description

STARZPLAY in Lahore, Pakistan, seeks a Senior Growth Marketing Manager to shape our digital strategy, managing campaigns across channels to accelerate customer acquisition and retention. This role demands a data-driven mindset, strong channel expertise, and a track record of ROI-focused optimization.

The candidate will collaborate with creative, content, and product teams while overseeing budget allocation and performance analytics to drive growth and efficiency.