Senior Digital Creative Lead

IO Digital Pvt Ltd.; Karachi Division; On-site; PKR 1,800,000 - 3,200,000; Full time

Job summary

IO Digital Pvt Ltd. in Karachi is seeking a Creative Lead to plan and drive digital campaigns across social media, video, design and storytelling.

You will develop strategies, craft copy, and oversee a team of creators and designers to deliver cohesive campaigns aligned with brand objectives. The role requires 3–4 years in creative roles, a design/marketing-related degree, and strong leadership with experience collaborating across Strategy, Production, and PR teams.

Qualifications

• 3–4 years of experience in creative roles (digital/agency).
• Bachelor’s degree in Design, Marketing, Media Sciences, or related field.
• Strong understanding of design principles and visual storytelling.
• Excellent communication, leadership and multi-project management skills.
• Ability to collaborate with Strategy, Client Services, Design, Production and PR teams.

Responsibilities

• Lead planning and execution of digital creative campaigns across social media, videos, designs and branding.
• Develop content strategies, concepts, and compelling copy aligned with objectives.
• Oversee copywriting, scriptwriting, and social media content creation.
• Mentor creative teams including content creators, designers and copywriters.
• Translate briefs into engaging concepts ensuring quality and alignment with brand objectives.
• Collaborate with Strategy, Client Services, Production and PR to develop strategies and brand communications.
• Research trends and audiences to generate innovative content ideas and improve performance across platforms.

Skills

Creative leadership

Content strategy

Brand storytelling

Social media

Copywriting

Team management

Education

Bachelor’s degree in Design/Marketing/Media Sciences

Job description

IO Digital Pvt Ltd. in Karachi is seeking a Creative Lead to plan and drive digital campaigns across social media, video, design and storytelling.

You will develop strategies, craft copy, and oversee a team of creators and designers to deliver cohesive campaigns aligned with brand objectives. The role requires 3–4 years in creative roles, a design/marketing-related degree, and strong leadership with experience collaborating across Strategy, Production, and PR teams.