Digital Creative Lead for Campaigns & Brand Storytelling

IO Digital Pvt Ltd.; Islamabad, Karachi Division; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

IO Digital Pvt Ltd in Islamabad is seeking a senior creative professional to lead planning and execution of digital creative campaigns across social media, video, and branding.

You will develop content strategies, oversee copywriting and scripts, and mentor teams of designers and writers to deliver cohesive campaigns aligned with brand objectives.

This role requires collaborating with Strategy, Client Services, Production, and PR to drive innovative content and measurable outcomes.

Qualifications

• 3–4 years of experience in creative roles.
• Bachelor’s degree in Design, Marketing, Media Sciences, or a related field.
• Strong understanding of design principles, visual storytelling, and social media content strategy.
• Excellent communication, leadership, and team management skills.
• Ability to collaborate effectively with Strategy, Client Services, Design, Production, and PR teams to deliver cohesive creative campaigns.

Responsibilities

• Lead the planning and execution of digital creative campaigns across social media content, videos, designs, and brand storytelling.
• Develop content strategies, creative concepts, and compelling copy aligned with brand objectives and campaign goals.
• Oversee copywriting, scriptwriting for TBCs and DVCs, video scripts, campaign headlines, taglines, and social media content.
• Manage and mentor creative teams, including content creators, designers, motion designers, and copywriters.
• Translate creative briefs into engaging concepts, ensuring quality, consistency, and alignment with brand objectives.
• Collaborate with Strategy, Client Services, Production, and PR teams to develop creative strategies, campaign presentations, and impactful brand communication.
• Research digital trends, audience preferences, and competitor activities to generate innovative content ideas and improve creative performance across social media platforms.

Skills

Leadership

Communication

Team management

Social media content strategy

Cross-functional collaboration

Education

Bachelor's degree in Design/Marketing/Media Sciences

Job description

IO Digital Pvt Ltd in Islamabad is seeking a senior creative professional to lead planning and execution of digital creative campaigns across social media, video, and branding.

You will develop content strategies, oversee copywriting and scripts, and mentor teams of designers and writers to deliver cohesive campaigns aligned with brand objectives.

This role requires collaborating with Strategy, Client Services, Production, and PR to drive innovative content and measurable outcomes.