Senior Social Creative — Scroll-Stopping Campaign Lead

tactical.; Karachi Division; On-site; PKR 1,800,000 - 2,400,000; Full time

Job summary

Tactical is seeking a Senior Social Creative in Karachi to lead scroll-stopping content across TikTok, Instagram, X and more. You’ll set platform-specific strategies, mentor a team, and translate cultural moments into brand-aligned ideas that perform.

You’ll oversee multi-format content production, mentor juniors, present to clients, and balance craft with speed and data-driven insights. Strong storytelling and leadership are essential.

Qualifications

• 5 years of social-first creative experience with high-performing campaigns across platforms.
• Strong cultural fluency and ability to translate trends into brand-aligned content.
• Experience leading ideation, experimentation, and production across formats, platforms, and teams.

Responsibilities

• Create platform-specific creative strategies and lead the team to adapt ideas.
• Interpret trends and translate moments into brand-aligned content.
• Lead ideation sessions and craft campaignable social concepts.
• Own the brand voice and mentor team members in storytelling.
• Oversee multi-format content production across formats and platforms.
• Use performance data to inform creative direction and pitches.
• Maintain inspiration boards and mentor junior creatives.
• Lead client presentations and align creative work with brand goals.

Skills

Social strategy

Platform leadership

Copywriting

Visual storytelling

Mentorship

Data-informed decisions

Tools

Open Art

Veo

CapCut

Canva

Job description

Tactical is seeking a Senior Social Creative in Karachi to lead scroll-stopping content across TikTok, Instagram, X and more. You’ll set platform-specific strategies, mentor a team, and translate cultural moments into brand-aligned ideas that perform.

You’ll oversee multi-format content production, mentor juniors, present to clients, and balance craft with speed and data-driven insights. Strong storytelling and leadership are essential.