Digital Creative Manager – karachi

IO Digital Pvt Ltd.; Karachi Division; On-site; PKR 1,800,000 - 3,200,000; Full time

Job summary

IO Digital Pvt Ltd. in Karachi is seeking a Creative Lead to plan and drive digital campaigns across social media, video, design and storytelling.

You will develop strategies, craft copy, and oversee a team of creators and designers to deliver cohesive campaigns aligned with brand objectives. The role requires 3–4 years in creative roles, a design/marketing-related degree, and strong leadership with experience collaborating across Strategy, Production, and PR teams.

Qualifications

• 3–4 years of experience in creative roles (digital/agency).
• Bachelor’s degree in Design, Marketing, Media Sciences, or related field.
• Strong understanding of design principles and visual storytelling.
• Excellent communication, leadership and multi-project management skills.
• Ability to collaborate with Strategy, Client Services, Design, Production and PR teams.

Responsibilities

• Lead planning and execution of digital creative campaigns across social media, videos, designs and branding.
• Develop content strategies, concepts, and compelling copy aligned with objectives.
• Oversee copywriting, scriptwriting, and social media content creation.
• Mentor creative teams including content creators, designers and copywriters.
• Translate briefs into engaging concepts ensuring quality and alignment with brand objectives.
• Collaborate with Strategy, Client Services, Production and PR to develop strategies and brand communications.
• Research trends and audiences to generate innovative content ideas and improve performance across platforms.

Skills

Creative leadership

Content strategy

Brand storytelling

Social media

Copywriting

Team management

Education

Bachelor’s degree in Design/Marketing/Media Sciences

Job description

• Lead the planning and execution of digital creative campaigns, including social media content, videos, designs, and brand storytelling.
• Develop content strategies, creative concepts, and compelling copy aligned with brand objectives and campaign goals.
• Oversee copywriting, scriptwriting for TBCs and DVCs, video scripts, campaign headlines, taglines, and social media content.
• Manage and mentor creative teams, including content creators, designers, motion designers, and copywriters.
• Translate creative briefs into engaging concepts, ensuring quality, consistency, and alignment with brand objectives.
• Collaborate with Strategy, Client Services, Production, and PR teams to develop creative strategies, campaign presentations, and impactful brand communication.
• Research digital trends, audience preferences, and competitor activities to generate innovative content ideas and improve creative performance across social media platforms.

Qualifications

• 3–4 years of experience in creative roles, preferably within a digital or creative agency.
• Bachelor’s degree in Design, Marketing, Media Sciences, or a related field.
• Strong understanding of design principles, visual storytelling, and social media content strategy.
• Excellent communication, leadership, and team management skills, with the ability to manage multiple projects.
• Ability to collaborate effectively with Strategy, Client Services, Design, Production, and PR teams to deliver cohesive creative campaigns.

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