Senior Brand Manager - CERELAC

Nestlé S.A.; Lahore; On-site; PKR 2,200,000 - 4,000,000; Full time

Benefits offered by this job

Inclusive culture

CERELAC project exposure

Cross-functional teams

Career growth

Impact on families

Job summary

Nestlé S.A. in Lahore, Pakistan, is seeking a Senior Brand Manager to lead the CERELAC brand. You will shape strategy, drive growth, and manage cross-functional execution with Sales, Nutrition, Regulatory, and agencies to deliver trusted nutrition for families.

You’ll translate consumer insights into compelling campaigns, oversee portfolio initiatives, and monitor brand health to accelerate growth in a dynamic market. This role demands a strategic mindset and hands-on leadership.

Qualifications

• End-to-end brand management experience.
• Translate consumer insights into brand strategies.
• Experience with cross-functional teams and agencies.
• Strong understanding of digital marketing.

Responsibilities

• Lead CERELAC’s brand strategy and growth plans, translating objectives into initiatives.
• Develop and execute consumer-centric communication strategies across channels.
• Partner with agencies to deliver campaigns that strengthen brand equity.
• Leverage insights to identify opportunities and drive decisions.
• Understand parents and caregivers, translating insights into brand experiences.
• Drive innovation and renovation to keep CERELAC relevant.
• Collaborate with Sales, Category, Nutrition, Regulatory and other teams.
• Develop portfolio, pricing, promotions, and in-store visibility strategies.
• Monitor brand health, market performance, and KPIs; take corrective actions.

Skills

5-7 years experience in Marketing/BR/M

Analytical skills

Communication and presentation

Cross-functional collaboration

Growth mindset

Education

Bachelor’s or Master’s degree in Marketing/Business

Job description

Senior Brand Manager – CERELAC

Location: Lahore, Pakistan

Job Type: Full-time

Position Snapshot

At Nestlé, we unlock the power of food and beverages to enhance the quality of life for everyone. CERELAC is one of Nestlé’s most trusted nutrition brands, supporting parents in providing nutritious and enjoyable food experiences for their little ones.

A Day in the Life of a Senior Brand Manager – CERELAC

• Lead CERELAC’s brand strategy and growth plans, translating business objectives into impactful short- and long-term brand initiatives.
• Develop and execute consumer-centric communication strategies across traditional, digital, social, and emerging platforms.
• Partner with creative, media, digital, and other agencies to deliver engaging and purpose-led campaigns that strengthen brand equity.
• Leverage consumer, shopper, market, and category insights to identify opportunities and drive informed business decisions.
• Build a deep understanding of parents, caregivers, and their evolving needs, translating insights into meaningful brand experiences.
• Drive innovation and renovation initiatives, identifying opportunities to strengthen CERELAC’s portfolio and maintain its relevance in a dynamic market.
• Partner closely with Sales, Category, Nutrition, Regulatory, and other cross-functional teams to ensure effective execution of brand and business plans.
• Develop strategies for portfolio, pricing, promotions, and in-store visibility in collaboration with relevant stakeholders.
• Monitor brand health, market performance, and key business KPIs, identifying opportunities and corrective actions to accelerate growth.
• Ensure all brand communication and activities comply with Nestlé standards, nutrition policies, and applicable regulatory requirements.
• Champion CERELAC’s role in delivering trusted nutrition and value to families, while strengthening long-term brand equity.

What Will Make You Successful

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• 5–7 years of experience in Marketing, Brand Management, Consumer Marketing, or Communications.
• Proven experience in end-to-end brand management, from strategy development to execution and performance evaluation.
• Strong understanding of consumer insights, category dynamics, communication development, and digital marketing.
• Experience managing innovation and renovation projects and working with cross-functional teams.
• Strong analytical, communication, influencing, and presentation skills.
• Ability to translate consumer and market insights into clear business and brand strategies.
• Independent, proactive, and comfortable working in a fast-paced and dynamic environment.
• A strong growth mindset with a “can-do” approach and passion for building brands that make a meaningful difference.

What We Offer

• A supportive and inclusive workplace culture.
• The opportunity to work on CERELAC, one of Nestlé’s leading nutrition brands.
• Exposure to diverse cross-functional teams and strategic business projects.
• Opportunities for career growth and continuous learning within the world’s largest food and beverage company.
• The chance to create meaningful impact for consumers, families, and communities through trusted nutrition brands.