Senior Brand Manager

Hayat; Lahore; On-site; PKR 3,500,000 - 6,500,000; Full time

Job summary

Hayat is seeking a Senior Brand Manager based at our Head Office in Lahore to lead brand strategy, planning, and performance across key portfolios. You will collaborate with Sales, Trade Marketing, Finance, and Supply Chain to drive growth, share, and ROI through integrated campaigns and data-driven insights.

You will translate consumer insights into opportunities, manage launches and portfolios, oversee budgets, and ensure consistent branding across all touchpoints while building strong agency

Qualifications

• 7–10 years of brand management experience in FMCG/CPG
• Deep understanding of consumers, brand strategy, and market dynamics
• Hands-on experience leading integrated 360° campaigns and managing large marketing budgets
• Creativity balanced with commercial rigor, backed by data
• Strong strategic marketing, analytical, and project management skills
• Leadership and agency management with ability to influence senior leadership
• Entrepreneurial mindset and ownership with bias for action
• Ability to multitask in a fast-paced environment
• Passion for innovation and challenging the status quo
• Fluency in English and Urdu (written and spoken)

Responsibilities

• Own the brand strategy and annual brand plan to build equity, awareness, differentiation, and market positioning
• Translate consumer insights and market trends into opportunities and strategic recommendations
• Lead 360° campaigns across digital, social, and traditional channels
• Drive product launches, portfolio development, and go-to-market strategies
• Plan and control advertising budgets to maximize ROI
• Lead creative development and media execution with agencies
• Coordinate with Sales, Trade Marketing, Finance, and Supply Chain for in-market execution
• Track brand health and campaign performance and present insights to management
• Own day-to-day brand operations and drive volume and market share
• Keep the brand relevant and engaging in a fast-moving market
• Unlock new business opportunities and category growth

Skills

Brand management

Campaign management

Budget management

Strategic marketing

Leadership

Project management

Analytical skills

MS Office

Bilingual: English & Urdu

Education

Bachelor’s or Master’s degree in Marketing or Business Administration

Tools

MS Office

Job description

Founded in 1987, Hayat operates in the fast-moving consumer goods (FMCG) sector, serving millions of consumers globally with 16 powerful brands. Hayat’s portfolio includes Molfix and Bebem Natural in baby care; Molped in feminine care; Joly, Evony, and Goodcare in personal healthcare; Bingo, Gleen, Test, and Has in home care; Papia, Familia, Teno, and Focus in tissue paper; and Sholk in pet care. As the 4th largest branded diaper manufacturer in the world and the leading tissue producer in the Middle East, Eastern Europe, and Africa, Hayat employs over 10,000 people across its operations.

Hayat operates 21 production facilities in 8 countries, including Turkey, Egypt, Iran, Algeria, Russia, Nigeria, Pakistan, and Vietnam, and manages sales and distribution companies in Morocco, Bulgaria, Kenya, Thailand, and Malaysia. With its global operations structured under three main regions Eurasia & Americas, Middle East & Africa, and Asia Pacific, Hayat reaches over 100 countries across 5 continents, bringing its brands into millions of homes worldwide.

At Hayat, our brands are part of everyday life in millions of homes. We are looking for a Senior Brand Manager, a strategic marketer with a passion for building brands, driving business growth, and creating meaningful consumer connections.

Based at our Head Office in Lahore, you will lead brand strategy and planning for key brands in our portfolio, working closely with cross-functional teams and agency partners to drive brand growth, market share, and commercial performance.

WHAT YOU’LL DO

• Own the brand strategy and annual brand plan to build brand equity, awareness, differentiation, and market positioning.
• Translate consumer insights, market trends, and competitor activities into clear growth opportunities and strategic recommendations.
• Lead integrated 360° campaigns across digital, social, and traditional channels, including impactful content through influencers, KOLs, and digital-first initiatives.
• Drive product launches, portfolio development, and go-to-market strategies, and contribute to pricing decisions.
• Plan, allocate, and control advertising and promotional budgets to maximize return on investment.
• Lead creative development and media execution with creative and media agencies, keeping branding strong and consistent across every touchpoint.
• Lead cross-functional alignment with Sales, Trade Marketing, Finance, and Supply Chain for strong in-market execution.
• Track brand health and campaign performance, including key marketing and digital metrics, and present actionable insights to management.
• Own day-to-day brand operations and drive volume, market share, and overall business performance.
• Keep the brand relevant, distinctive, and engaging to consumers in a fast-moving market.
• Unlock new business opportunities and drive category growth.

WHAT YOU’LL BRING

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• 7–10 years of brand management experience, preferably in FMCG/CPG, with a proven track record of building and growing brands and delivering volume, market share, and commercial growth.
• A deep understanding of consumers, brand strategy, and market dynamics.
• Hands-on experience leading integrated 360° campaigns and managing large marketing budgets to deliver business results.
• A balance of creativity and commercial rigor: ideas that connect with consumers, backed by data.
• Strong strategic marketing, analytical, and project management skills, with sharp commercial acumen.
• Strong leadership, stakeholder, and agency management skills, with the confidence to influence senior leadership.
• An entrepreneurial mindset, strong ownership, and a bias for action.
• Ability to multitask and thrive in a fast-paced, high-pressure environment.
• Passion for innovation and challenging the status quo.
• Proficiency in MS Office.
• Fluency in English and Urdu (written and spoken).

At Hayat, we conduct fair and inclusive hiring processes. We do not tolerate prejudice or discrimination based on language, religion, ethnicity, race, or gender. Our recruitment process is solely based on the alignment with the job description, measurable and objective assessments, and competency-based interviews.

Get to know us

Please visit us at the following addresses for any information you need:

https://www.hayat.com/en-tr/

https://www.instagram.com/hayatkimya/