Senior Associate Product Marketing

7Vals; Lahore; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

7Vals is seeking a Senior Associate Product Marketing to translate market insight into clear positioning, ICP focus, and go-to-market activation for assigned areas in a B2B SaaS context. You will partner with sales, demand gen, product, and customer success to sharpen messaging, enablement, and funnel performance, using AI tools to accelerate core PMM work while upholding quality standards.

The role requires independent handling of ambiguity, strong executive communication, and the influence to

Qualifications

• Two to three years of relevant experience in product marketing, strategy, or growth.
• Ability to own and execute PMM work from diagnosis through activation and measurement.
• Depth in at least one PMM discipline and strong analytical judgment.
• Clear writing and communication for executive, sales, product, and marketing audiences.
• Ability to influence without formal authority and manage dependencies.

Responsibilities

• Own and execute product marketing plans including positioning, messaging, ICP segmentation, and go-to-market activation.
• Build competitive intelligence and convert insights into actionable recommendations for positioning and campaigns.
• Partner with sales, demand gen, product, and customer success to improve funnel quality and revenue outcomes.
• Conduct customer interviews, win/loss, and market research to inform decisions.
• Use AI tools to accelerate PMM work while maintaining quality and human review.
• Maintain a single source of truth for ICP, competitors, messaging, launches, and performance metrics.

Skills

Market insight

Strategic thinking

Executive communication

Decision making

Ambiguity handling

Influence without authority

Tools

CRM

Product analytics

Web analytics

Call intelligence

Job description

Role purpose

The Senior Associate Product Marketing works on the same operating framework as a Strategic PMM. The role is expected to understand the market, customer, competition, product, funnel, and commercial context, then translate that understanding into decisions and execution that improve business outcomes.The difference is not the standard of product marketing fundamentals or the metric framework. The difference is the breadth of scope, the level of ambiguity handled independently, the authority to set product direction, and the degree of executive influence expected.

Core responsibilities

• Own and execute product marketing plans for assigned areas including positioning, messaging, ICP segmentation, and go-to-market activationtranslating product priorities into clear strategies with measurable outcomes
• Build evidence-based competitive intelligence across named competitors and convert insights into actionable recommendations for positioning, sales enablement, and campaign execution
• Partner with sales, demand generation, product, and customer success teams to improve funnel quality, pipeline conversion, and revenue outcomes through stronger messaging, enablement materials, and ICP focus
• Conduct customer interviews, win/loss analysis, and market research synthesizing findings into decisions that help product, marketing, and leadership act with confidence
• Use AI tools to accelerate and systematize core PMM work including research, drafting, evaluation, and workflow buildingwhile maintaining quality standards and human review
• Maintain a single source of truth for assigned scope covering ICP, competitors, messaging, launches, and performance metricsensuring teams work from one consistent, current strategy.

Experience and capabilities

• Typically two to three years of relevant experience in product marketing, product strategy, customer insight, growth, sales enablement, or a closely related B2B SaaS role. Demonstrated capability matters more than title history.
• Evidence of independently owning meaningful product marketing work from diagnosis through activation and measurement.
• Provable depth in at least one product marketing discipline.
• Strong customer, market, competitive, commercial, and analytical judgment.
• Ability to work with CRM, product analytics, web analytics, call intelligence, research, and qualitative evidence.
• Clear writing and communication for executive, sales, product, customer, and marketing audiences.
• Ability to influence without formal authority, manage dependencies, and make progress in imperfect conditions.
• Practical fluency with AI tools and a record of building reusable workflows with evaluation and quality control.
• High standards for accuracy, evidence, ownership, follow through, and strategic discipline.