Senior Associate/Lead, Growth Marketing

Ahya Technologies L.L.C.; Karachi Division; Hybrid; PKR 1,800,000 - 3,000,000; Full time

Job summary

Ahya Technologies L.L.C. seeks a Growth Marketing Associate/Lead to drive demand generation across paid, social and organic channels. You will plan, execute and optimize campaigns end-to-end, from audience targeting to lead handoff, while boosting Ahya's organic visibility and ensuring brand accuracy.

You’ll coordinate with content, design and engineering teams, manage tracking, and maintain CRM records. This role offers room to grow into broader growth leadership as Ahya scales its GTM efforts.

Qualifications

• 5 to 8+ years of experience in digital marketing, growth or a related B2B SaaS function.
• Bachelor's degree in marketing, business, communications or a related field; advanced degree is a plus.
• Working knowledge of paid social and search platforms and lead generation form configuration and basic tracking and tagging concepts.
• Familiarity with SEO fundamentals and emerging AEO practices, and curiosity about AI-driven search impact on visibility.
• Precise, economical writing, capable of meeting hard character limits.
• Strong attention to detail and sound judgement under tight timelines.

Responsibilities

• Plan and execute paid and organic campaigns across LinkedIn, YouTube, Google Search, Instagram and X.
• Build and manage ad accounts for account-based and always-on campaigns.
• Configure lead generation forms and install tracking across landing pages and platforms.
• Own the campaign calendar and keep all workstreams on schedule for launch dates.
• Qualify inbound leads and send personalized follow up within 48 hours of form submission.
• Maintain accurate CRM records for every lead.
• Coordinate the operational thread between Carbon Markets, Design, Product and Engineering on every campaign.
• Produce supporting collateral such as country and sector fact sheets.
• Ensure every outward facing claim has compliance sign-off before publication.

Skills

Digital marketing

Lead generation

SEO fundamentals

AEO practices

Copywriting

Campaign management

B2B SaaS

Education

Bachelor's degree in marketing, business, communications or related field

Tools

LinkedIn Campaign Manager

Google Ads

Meta Ads Manager

CRM (Salesforce or equivalent)

Job description

Join Ahya as a Senior Associate/Lead, Growth Marketing and support the region’s net-zero transition.

We are seeking a proactive and detail-oriented Growth Marketing Associate to own execution of Ahya's demand generation campaigns across paid, social and organic channels.

The role will be responsible for planning and running campaigns end to end, from audience targeting through lead handoff, improving Ahya's organic and AI-search visibility, and keeping every piece of outward facing collateral accurate, on brand and on schedule.

What You’ll Do

Campaign Planning & Execution

• Plan and execute paid and organic campaigns across LinkedIn, YouTube, Google Search, Instagram and X, matching format and targeting to each platform's strengths.
• Build and manage ad accounts (LinkedIn Campaign Manager, Google Ads, Meta Ads Manager and equivalents) for account-based and always-on campaigns.
• Configure lead generation forms and install and verify tracking across every landing page and platform in use.
• Own the campaign calendar and keep every workstream on schedule against a shared launch date.

Search & Organic Visibility

• Apply core SEO practices, technical, on-page and content, to improve organic visibility for Ahya's owned properties.
• Apply AEO (answer engine optimization) principles, structured content, clear source attribution, schema markup, so Ahya's content surfaces accurately in AI-generated answers and search overviews.
• Coordinate with the content and development teams to implement SEO/AEO recommendations and track their effect on organic traffic.
• Brief designers and copywriters against campaign requirements and sign off on final assets before launch.
• Produce supporting collateral such as country and sector fact sheets.
• Confirm every outward facing claim has the required compliance sign off before publication.
• Qualify inbound leads and send personalized follow up within 48 hours of form submission.
• Book platform walkthroughs and hand off qualified leads cleanly into the sales pipeline.
• Maintain accurate, up to date records for every lead in the CRM.

Reporting & Cross-Functional Coordination

• Track campaign performance against pipeline goals and report results without being asked.
• Coordinate the operational thread between Carbon Markets, Design, Product and Engineering on every campaign.
• Build and maintain target account lists and buyer personas using input from Carbon Markets and Product.

What We’re Looking For

• 5 to 8+ years of experience in digital marketing, growth or a related B2B SaaS function, with a track record of owning full-funnel campaigns end to end.
• Bachelor's degree in marketing, business, communications or a related field; advanced degree is a plus.
• Working knowledge of paid social and search platforms (LinkedIn Campaign Manager, Google Ads, Meta Ads Manager or equivalents), lead generation form configuration and basic tracking and tagging concepts.
• Working familiarity with SEO fundamentals and emerging AEO practices, and genuine curiosity about how AI-driven search is changing organic visibility.
• Precise, economical writing, comfortable producing copy inside a hard character limit.
• Strong attention to detail and sound judgement under short timelines and with minimal information.

What We Offer

• Hands-on execution of campaigns from strategy through to lead handoff, working closely with leadership at every stage.
• Direct exposure to how Ahya's executive team evaluates and refines go-to-market work.
• A path to a broader growth or marketing lead role as Ahya's demand generation function scales.