Digital Marketing Specialist

Ajaia | AI Consultancy; Pakistan; On-site; PKR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Competitive base salary

Performance incentives

Professional development

Paid time off

Job summary

Ajaia is seeking a results-driven digital marketing professional to own and scale paid campaigns across Google Ads, social, and search channels. You will manage budgets, analyze performance, and optimize for qualified leads, with a strong emphasis on AI-enabled workflows and offshore client collaboration.

The role requires hands-on ad creation, keyword research, and a track record of driving conversions via a repeatable productized process. Fluent English and agency experience are preferred.

Qualifications

• 3+ years of hands-on Google Ads experience.

Responsibilities

• Build, launch, and manage Google Ads campaigns across products.
• Conduct keyword and competitor research; identify buyer search language.
• Align campaigns with landing pages and full sales funnel.
• Drive measurable, low-cost leads that convert.
• Operate within a repeatable process to spin up new products.

Skills

Google Ads

Fluent English

AI in workflows

Offshore client handling

Agency background

References available

Execution-driven

Tools

Google Ads platform

Codex (automation reporting)

Job description

Position Overview

We are looking for data-driven people to own and scale our digital marketing efforts across paid advertising, social media, search, and lead generation channels. This role is responsible for developing, executing, and optimizing campaigns that drive qualified leads, customer acquisition, brand awareness, and revenue growth. You will manage advertising budgets, analyze performance data, identify growth opportunities, and continuously improve marketing effectiveness. The ideal candidate combines analytical thinking, creativity, strong execution skills, and a deep understanding of modern digital marketing platforms. We expect candidates to use AI in daily workflows across research, ideation, drafting, design iteration, quality checks, and delivery acceleration. AI usage is a core execution requirement, not optional tooling.

Primary Responsibilities

• Build, launch, and manage Google Ads campaigns across Ajaia's products, starting with AI training as the first product.
• Own keyword and competitor research; find the actual search language buyers use, separating informational from transactional intent.
• Match campaigns to the right landing pages and the full sales funnel, from top-of-funnel info seekers to bottom-of-funnel conversions.
• Drive measurable, low-cost leads that convert, not vanity traffic.
• Work inside a repeatable, productized process so new products spin up by swapping product, pages, and keywords.

Requirements

• 3+ years hands-on Google Ads experience (certification is a baseline, not proof of skill).
• Agency background managing multiple client accounts preferred; these tend to be the stronger doers.
• Can actually build ads, not just report: ad groups, settings, sitelinks, character limits, line 1/2/3 copy.
• Fluent English.
• Offshore client-handling experience.
• Verifiable references: live client sites or campaigns we can independently screen.
• A doer who runs with the work; comfortable using AI in the workflow.
• Bonus: can automate reporting via Codex, which removes the need for a separate reporting manager.

Benefits

• Competitive base salary + performance incentives.
• Professional development opportunities.
• Paid time off (PTO).