Search Engine Optimization Executive

Napollo Software Design; Lahore; On-site; PKR 893,000 - 1,786,000; Full time

Job summary

Napollo Software Design in Lahore is seeking an experienced SEO specialist to drive keyword strategy, improve rankings, and grow organic traffic across our portfolio.

You will lead on-page optimization, build high-quality backlinks, perform technical SEO audits, fix crawl/index issues, and automate repetitive tasks while collaborating with content and paid media teams. A 3+ year track record and proficiency with Ahrefs, SEMrush, Screaming Frog, GA4 and GSC are expected.

Qualifications

• 3+ years of hands-on SEO experience with proven ranking results.
• Deep understanding of current backlink acquisition strategies.
• Ability to perform keyword research and identify quick-win opportunities.
• Familiarity with optimization tools and analytics platforms.

Responsibilities

• Identify and rank low-to-medium difficulty keywords within 2–4 weeks.
• Scale on-page optimization and content creation using AI tools.
• Execute modern backlink strategies including digital PR and guest posting.
• Automate meta tags, schema markup, and audit reporting.
• Perform technical SEO audits and fix crawl/index issues.
• Monitor rankings, traffic, conversions, and report performance.
• Coordinate with Google Ads and content teams to align paid and organic.

Skills

SEO strategy

Backlink building

Keyword research

Technical SEO

GA4 & Analytics

Tools

Ahrefs

SEMrush

Screaming Frog

Google Search Console

GA4

Job description

• Identify and rank low-to-medium difficulty keywords within 2 to 4 weeks using smart targeting and rapid execution strategies
• Leverage AI tools such as ChatGPT, Claude, Surfer SEO, Jasper, Frase and others to scale on-page optimization, content creation, and internal linking
• Build and execute modern backlink strategies including digital PR, HARO/Connectively, niche edits, guest posting.
• Automate repetitive SEO tasks including meta tag optimization, schema markup generation, content briefs, and audit reporting
• Conduct technical SEO audits and fix crawlability, indexation, Core Web Vitals, and site architecture issues
• Monitor rankings, traffic, and conversions while delivering clear performance reports to the team
• Collaborate with our Google Ads and content teams to align paid and organic strategies

Must Have Skills

• 3+ years of hands-on SEO experience with proven ranking results
• Deep understanding of current backlink acquisition strategies, not outdated PBN or spammy tactics
• Ability to perform keyword research, identify quick-win opportunities, and execute rapidly
• Familiarity with tools like Ahrefs, SEMrush, Screaming Frog, Google Search Console, and GA4
• Knowledge of programmatic and automated SEO techniques such as auto-generating optimised pages and bulk on-page updates.