SEO Expert

The Migration; Lahore; On-site; PKR 500,000 - 800,000; Full time

Job summary

The Migration is seeking an SEO Optimization Executive to boost online visibility, organic traffic, and lead generation. You will handle on-page, off-page, and technical SEO to improve search rankings and drive qualified leads.

You’ll conduct keyword research, implement on-page optimization, develop backlink strategies, and monitor performance with Google Analytics, GSC, SEMrush, and Ahrefs. Collaboration with content teams is essential to scale SEO across blogs and landing pages.

Qualifications

• Bachelor’s degree in Marketing, IT, Computer Science, Business, or a related field.
• 1–3 years of SEO, digital marketing, or search engine optimization experience.
• Strong knowledge of major SEO tools (GA, GSC, SEMrush, Ahrefs, Moz).
• Familiarity with WordPress and basic HTML.
• Understanding of on-page, off-page, and technical SEO concepts.

Responsibilities

• Conduct keyword research to optimize website content and improve organic rankings.
• Implement on-page SEO strategies including meta tags, headings, internal linking, and URL optimization.
• Develop and execute off-page SEO strategies, including backlink building and outreach.
• Monitor website performance, rankings, and traffic using analytics tools.
• Optimize website speed, mobile-friendliness, and overall technical SEO health.
• Collaborate with content and marketing teams to apply SEO best practices in blogs and landing pages.
• Stay updated with the latest SEO trends, algorithm changes, and industry best practices.
• Track and report SEO performance metrics with insights and recommendations.
• Optimize local SEO strategies to improve visibility in relevant markets.

Skills

SEO knowledge

Analytical skills

Keyword research

Content optimization

Education

Bachelor’s degree in Marketing/IT/CS/Business

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

WordPress

Job description

We are looking for an SEOOptimization Executive to enhance our online visibility, organictraffic, and lead generation. The ideal candidate should have expertise in on-page,off-page, and technical SEO strategies to improve search engine rankingsand drive quality leads.

KeyResponsibilities:

• Conduct keyword research tooptimize website content and improve organic rankings.
  
• Implement on-page SEO strategies,including meta tags, headings, internal linking, and URL optimization.
  
• Develop and execute off-page SEOstrategies, including backlink building and outreach.
  
• Monitor website performance,rankings, and traffic using tools like Google Analytics, GoogleSearch Console, SEMrush, and Ahrefs.
  
• Optimize website speed,mobile-friendliness, and overall technical SEO health.
  
• Collaborate with the content andmarketing team to ensure SEO best practices are implemented in blogs,landing pages, and marketing campaigns.
  
• Stay updated with the latest SEOtrends, algorithm changes, and industry best practices.
  
• Track and report SEO performancemetrics, providing insights and recommendations for improvement.
  
• Optimize local SEO strategies toimprove visibility in relevant markets.
  

Requirements

Education: Bachelor’s degree in Marketing, IT,Computer Science, Business, or a related field.
Experience:1-3 years in SEO, digital marketing, or searchengine optimization.
Skills:

• Strong knowledge of Google SearchConsole, Google Analytics, Ahrefs, SEMrush, Moz, and other SEO tools.
  
• Experience in technical SEO, websiteaudits, and page speed optimization.
  
• Familiarity with WordPress, HTML, andbasic website structures.
  
• Understanding of content marketingand SEO-friendly content strategies.
  
• Ability to analyze search trends,competitors, and performance data to enhance SEO strategies.
  
• Strong analytical and problem-solvingskills..