SEO Analyst

ibex. Pakistan; Lahore; On-site; PKR 600,000 - 900,000; Full time

Job summary

ibex. Pakistan is seeking a detail-oriented Marketing SEO Analyst to join our team. The role focuses on optimizing website content, performing keyword research, and improving search rankings to drive organic traffic.

You will work with the marketing team to monitor SEO performance using Google Analytics and other tools, implement strategies, update content, and report on progress.

Qualifications

• Bachelor's degree (minimum) in a related field.
• Experience in an SEO or digital marketing role.
• Strong analytical and data-driven mindset.

Responsibilities

• Perform competitive analysis and identify gaps in content or web design.
• Conduct keyword research using tools like Keyword Planner, SEMrush and Moz.
• Track important SEO metrics including organic traffic and time on page.
• Update older content and add effective CTAs to improve engagement.
• Optimize pages for mobile.
• Implement backlink strategies and manage backlinks to build authority.
• Follow SEO trends and stay updated with new tools and practices.
• Create weekly and monthly reports.

Skills

Google Analytics

Keyword research

Analytical skills

Backlink building

Education

Bachelor's degree

Tools

Keyword Planner

SEMrush

Moz

Job description

We are looking for a detail-oriented Marketing SEO Analyst to join our team. The ideal candidate will be responsible for optimizing website content, conducting keyword research, analyzing SEO performance, and implementing strategies to improve search engine rankings. You will work closely with the marketing team to drive organic traffic and enhance online visibility.

Qualifications

Minimum Bachleors

Responsibilities

Perform competitive analysis and identify gaps in our content or areas of improvement in our web design

• Conduct keyword research using various tools (like Keyword Planner,SEM Rush and Moz)
• Track important SEO metrics including organic traffic, conversion rates and time spent on page
• Update older content and add effective calls to action (CTAs) to improve user engagement. Report on performance metrics comparing them to our SEO goals and benchmarking data
• Optimize pages for mobile
• Implement link building strategies and manage backlinks to build online authority
• Follow SEO trends and stay up-to-date with new tools and practices
• Work experience as an SEO Analyst or similar digital marketing role and Expertise in Google Analytics
• Familiarity with keyword research and management tool
• Understanding of ranking factors and search engine optimization practices
• Strong analytical skills
• Strong understanding of good and white hat backlinks practices
• Build high-quality and high-authority backlinks
• Create weekly and monthly reports