Team Lead - SEO

Gulahmedshop; Karachi Division; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

Gulahmedshop is seeking an experienced SEO lead to own the organic search performance across our fashion, café, and eCommerce brands. You will drive strategy, execution, and optimization for a large live catalog, focusing on technical SEO, content, and AI-enabled discovery.

You will build and lead a small team while collaborating with engineering and marketing to expand GEO/AEO capabilities and stay ahead of industry changes. This is a hands-on, high-responsibility role.

Qualifications

• 4+ years of hands-on SEO with numbers you can prove.
• Certifications in Google Analytics, Google Search Console, SEO, or digital marketing are a plus.
• 4–6 years of professional experience in SEO, with at least 1–2 years in a lead role.

Responsibilities

• Own the organic revenue and rankings across every brand in the portfolio.
• Perform technical SEO on a large, live, catalogue-heavy eCommerce site.
• Oversee content and blog engine, from brief to SERP.
• Lead the group’s move into GEO and AEO, AI overviews, chat assistants, and voice features.
• Build and mentor a small team of SEO specialists.

Skills

SEO

Analytics & metrics

Leadership

Education

Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Computer Science, or related field

Tools

Semrush

Ahrefs

Screaming Frog

Google Search Console

GA4

Job description

What you'll do

Fashion. Café. eCommerce. Three businesses. One searchstrategy. Yours to build.

Most SEO jobs are maintenance. This one is construction.

We are a leading fashion retail group with flagship brands,a lifestyle café business and a high-volume eCommerce store. All three need tobe found first. That is the job.

You will own the entire organic search estate. Strategy,technical, content, local, AI. No layers above you second-guessing keywordcalls. No agency doing the thinking for you.

What you will own

• Organic revenue and rankings across every brandin the portfolio
• Technical SEO on a large, live, catalogue-heavyeCommerce site
• The content and blog engine, from brief to SERP
• The group’s move into GEO and AEO. AI Overviews,chat assistants, voice. Most companies are still talking about this. You willbe shipping it.
• A small team of specialists you get to build

What you bring

• 4+ years of hands-on SEO with numbers you canprove
• Deep command of Semrush or Ahrefs, ScreamingFrog, GSC, GA4
• Real technical chops on complex sites. Facetednav, canonicals, migrations, Core Web Vitals
• Genuine, practical use of AI in your workflow, not a ChatGPTtab you keep open

Why this one is different

Search is changing faster than it has in fifteen years. Mostbrands are frozen. We are funding the opposite. You get budget, engineeringaccess, senior sponsorship and permission to experiment.

You will not be optimizing one website. You will be decidinghow an entire group gets discovered for the next decade.

If your best work is still ahead of you, it belongs here.

What we're looking for

• Bachelor’s degree in marketing, Digital Marketing, Business Administration, ComputerScience, or a related field
• Relevantcertifications in Google Analytics, Google Search Console, SEO, or digitalmarketing are a plus.
• 4–6 years of professional experience in SEO , with at least 1–2 years lead role .