Script Writer

MotionCode; Lahore; On-site; PKR 1,219,000 - 1,460,000; Full time

Job summary

MotionCode in Lahore is seeking a Meta Ads Script Writer to craft high-converting scripts for Meta ads. You’ll translate product offers and customer pain points into compelling, testable video scripts for AI UGC and traditional creators.

The role demands strong copywriting, understanding of buyer psychology, and the ability to iterate based on ad performance data. The onsite role provides exposure to international clients, fast-paced campaigns and opportunities to grow with the agency as it

Qualifications

• 4 years of experience writing scripts or copy for paid social ads, ideally Meta, in an agency, ecommerce or direct response environment.
• A portfolio of scripts that you can show, with proof of ads you wrote that performed.
• Deep understanding of direct response copywriting and persuasion frameworks such as AIDA, PAS, hook, story, offer, and the big idea approach.
• Strong grasp of buyer psychology and the ability to explain why a script works, not just what it says.
• Ability to write in a natural, conversational voice that sounds like a real person talking to a camera.
• Strong hook writing skills. You know the first three seconds decide everything.
• Comfort reading ad metrics and turning data into creative decisions.
• Excellent written English and clear communication.
• Familiarity with Meta Ads Manager and the Ad Library.
• Ability to work in a fast paced environment and handle multiple clients across different niches.
• Experience with AI tools (ChatGPT, Claude and similar) to speed up research and ideation is a plus.

Responsibilities

• Write high converting video ad scripts for Meta (Facebook and Instagram), including UGC style, talking head, testimonial, problem solution, and storytelling formats.
• Develop multiple hooks, angles and variations for every concept so we can test fast and scale winners.
• Study winning ads in the Meta Ad Library and competitor accounts, break down why they work, and adapt those structures for our clients.
• Apply consumer psychology in your writing, including pain points, desire, social proof, curiosity, urgency, objection handling, identity and emotional triggers.
• Research target audiences, reviews, Reddit threads and forums to pull real customer language into scripts.
• Write scripts for AI generated UGC avatars and human creators, with natural, spoken style delivery.
• Work with our media buyers and editors to review ad performance data (hook rate, hold rate, CTR, CPA, ROAS) and iterate on scripts based on results.
• Build creative briefs and testing roadmaps for each client account.
• Maintain a swipe file and script library of proven frameworks, hooks and angles.
• Deliver consistent weekly output while meeting client deadlines.

Skills

Script writing

Paid social ads

English writing

Data-driven

Tools

Meta Ads Manager

Ad Library

ChatGPT

Claude

Job description

Meta Ads Script Writer (Onsite, Lahore) | MotionCode

About MotionCode

MotionCode is a fast growing digital marketing and video production agency working with brands across Australia and beyond. We specialize in AI UGC video ads, Meta ads management, and performance creative. Our work lives or dies by one thing: does the ad make people stop scrolling and take action? We are building a creative team that obsesses over exactly that.

The Role

We are looking for a Meta Ads Script Writer who can turn a product, an offer and a customer problem into scripts that convert. You will write the words behind our paid social video ads, from the first three second hook to the final call to action. This is not a generic copywriting role. You will study what makes ads win, understand why people buy, and use that knowledge to write scripts that perform.

What You Will Do

• Write high converting video ad scripts for Meta (Facebook and Instagram), including UGC style, talking head, testimonial, problem solution, and storytelling formats


• Develop multiple hooks, angles and variations for every concept so we can test fast and scale winners


• Study winning ads in the Meta Ad Library and competitor accounts, break down why they work, and adapt those structures for our clients


• Apply consumer psychology in your writing, including pain points, desire, social proof, curiosity, urgency, objection handling, identity and emotional triggers


• Research target audiences, reviews, Reddit threads and forums to pull real customer language into scripts


• Write scripts for AI generated UGC avatars and human creators, with natural, spoken style delivery


• Work with our media buyers and editors to review ad performance data (hook rate, hold rate, CTR, CPA, ROAS) and iterate on scripts based on results


• Build creative briefs and testing roadmaps for each client account


• Maintain a swipe file and script library of proven frameworks, hooks and angles


• Deliver consistent weekly output while meeting client deadlines

What We Are Looking For

• 4 years of experience writing scripts or copy for paid social ads, ideally Meta, in an agency, ecommerce or direct response environment


• A portfolio of scripts that you can show, with proof of ads you wrote that performed


• Deep understanding of direct response copywriting and persuasion frameworks such as AIDA, PAS, hook, story, offer, and the big idea approach


• Strong grasp of buyer psychology and the ability to explain why a script works, not just what it says


• Ability to write in a natural, conversational voice that sounds like a real person talking to a camera


• Strong hook writing skills. You know the first three seconds decide everything


• Comfort reading ad metrics and turning data into creative decisions


• Excellent written English and clear communication


• Familiarity with Meta Ads Manager and the Ad Library


• Ability to work in a fast paced environment and handle multiple clients across different niches


• Experience with AI tools (ChatGPT, Claude and similar) to speed up research and ideation is a plus

Nice to Have

• Experience writing for AI UGC or avatar based video ads


• Experience in health, beauty, aesthetics, ecommerce or local service niches


• Basic video editing knowledge or understanding of how scripts translate into visuals


• Experience working with Australian or international clients

What We Offer

• Salary: PKR 120,000 per month


• Onsite role at our office in Lahore (Johar Town)


• Work on real client campaigns with direct impact on results


• A creative team that tests fast and learns fast


• Exposure to international clients and modern AI video workflows


• Growth opportunities as the agency expands