Sales Development Representive - US

Keka HR; Hyderabad City Taluka; Hybrid; PKR 13,850,000 - 20,776,000; Full time

Job summary

Keka HR is seeking a Sales Development Representative to help fill executive roundtable dinners in the US, coordinating with Marketing and the Inside Sales pod to build a robust pipeline from mid-market and enterprise IT, IT services, SaaS and technology companies.

You will join the Marketing team, own target account lists, drive registrations, and work with Account Executives to convert registrations into AE meetings and qualified opportunities, while managing attendee logistics and follow-up.

Qualifications

• 1–3 years of SDR/BDR experience with a cold-calling component.
• Proficient with HubSpot or Salesforce and prospecting tools.
• Track record of owning a full-cycle micro-funnel.
• Strong verbal communication for engaging CHROs/VP HR.
• Available to work US business hours and coordinate with distributed team.
• Organized with CRM hygiene and follow-up cadences.
• Experience with HR/People Ops IT decisionmakers is a plus.

Responsibilities

• Build and prioritise target account lists for each city and event.
• Drive registrations via cold calls, emails, and LinkedIn for top 100 accounts per city.
• Confirm attendance, manage waitlist, and support check-in and replacements on event day.
• Capture attendee context (role, priorities and tech stack) for AEs.
• Follow up within 24 to 48 hours, book AE meetings and nurture contacts.
• Log activity and attendee status in HubSpot, report registrations, show rate and meetings-to-opportunities.

Skills

SDR Experience

CRM Proficiency

Prospecting Tools

Full-cycle Sales

Strong Communication

US Hours

Event Logistics

Tools

HubSpot

Salesforce

Apollo

ZoomInfo

LinkedIn Sales Navigator

Job description

Sales Development Representative

US | Hyderabad, Bengaluru | Hybrid | 1 to 3 years

About The Company

Keka is a modern people platform for growing enterprises. HR, payroll and talent live in one core system, so teams spend less time on admin and more time on their people. More than 12,500 companies trust Keka, from fast-growing small businesses to large enterprises and global companies with teams across borders.

We build software the way HR actually works. It feels human, sets up in days instead of months, and has AI built into every part of HR. With customers across India, the US and the Middle East, our Marketing team is growing fast to keep up. That is where this role comes in.

About The Role

As a Sales Development Representative at Keka, you’ll fill our executive roundtable dinners in the US and turn the relationships you build into qualified pipeline. You’ll work with Marketing, the existing Inside Sales pod and our Account Executives to bring CHROs, VP HR and HR Directors from mid-market and enterprise IT, IT Services, SaaS and technology companies into the room. In your first year, success means strong registrations and show rates at every event, and a healthy share of attendees converting into AE meetings and qualified opportunities.

You’ll join the Marketing team, which owns demand generation and field marketing for Keka in the US. You sit in Marketing but work in lockstep with the AE team, and event-sourced pipeline is jointly owned.

What You'll Do

• Build and prioritise target account lists for each city and event, using ZoomInfo, LinkedIn Sales Navigator, Apollo and intent signals from Marketing
• Drive registrations through cold calls, personalised emails and LinkedIn outreach to the top 100 target accounts per city
• Confirm attendance personally, manage the waitlist and support check-in and no-show replacement on event day
• Capture attendee context such as role, priorities and competitive tech stack, and hand it to AEs
• Follow up with every attendee within 24 to 48 hours, book qualified AE meetings and own each contact through the nurture window
• Log all activity and attendee status in HubSpot, and report registrations, show rate and meeting-to-opportunity conversion to Marketing

What You'll Bring

• 1 to 3 years of experience as an SDR or BDR, with a meaningful cold-calling component
• Hands-on skill with HubSpot or Salesforce and prospecting tools such as Apollo, ZoomInfo or LinkedIn Sales Navigator
• A track record of owning a full-cycle micro-funnel, from first outreach to a booked meeting
• Strong verbal communication, with the polish to invite CHROs and VP HRs to an executive dinner
• Comfortable working US business hours and coordinating with a distributed team
• An organised, detail-oriented approach to event logistics, CRM hygiene and follow-up cadences
• Prospecting experience with HR, People Ops or IT decisionmakers, or experience supporting dinners, roundtables or field marketing events, is a plus